Connecting With ‘Faceless Journalists’ – Tapping The Social Media News Desk

To Register: https://www.prsa-ncc.org/connecting-%E2%80%98faceless-journalists%E2%80%99-tapping-social-media-news-desk

In a typical news cycle, a prominent news organization can publish several hundred stories. However, to maintain an influential voice in politics and national news discourse, hard-working social media editors labor behind the scenes to ensure their stories get high levels of engagement and visibility that is satisfactory for both the newsroom and advertising units.

Join a panel discussion featuring the social media editors of major news outlets as they talk about how they are reaching new audiences using social media strategy to ensure their outlet remains an influential voice in the political discourse. Learn how they work with staff on the editorial and advertising sides of their outlet, as well as how they source the stories they publish online.

Discussion Topics:

Understanding who is the face of news organizations’ branded social media accounts
What strategies are news outlets doing to reach new audiences and remain an influential voice in the political discourse
Understanding who is behind the social media accounts of the news organizations that we pitch
How social media editors collaborate with journalists and editors in the newsroom to discover, approve and publish reports for digital distribution
What methods social media editor use to train their teams on how to best use social media

Panelists:
Lauren Boyer, Social Media Manager, U.S. News & World Report
Tauhid Chappell, Social Media Editor, Washington Post
Dan Cooney, Social Media Editor, PBS NewsHour

Moderator:
Roy Abdo, Digital Brand Manager and Visual Storyteller, Gallup