The Role of Emotion in Cause Marketing and Advocacy

To Register: https://www.prsa-ncc.org/role-emotion-cause-marketing-and-advocacy

Studies have shown that people are driven more by emotions than information when making brand decisions. A person’s demonstrative responses to an image, video or advertisement may influence his or her intent to take an action, such as donating, signing a petition, making a purchase or becoming a member of an organization.

With millions of tweets, comments, videos and other social media posts each day, a well-designed emotion-based campaign can help your message cut through the clutter and potentially go viral.

In this 90-minute program, you’ll hear from key industry experts about their experience with cause marketing campaigns. Panelists will discuss how their digital marketing efforts have increased their search engine rankings, engagement, brand exposure and earned media coverage.