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Home » Facebook Launches Birthday Stories, Perhaps the “Ultimate Bit of Targeted Advertising”

Facebook Birthday Stories

Facebook Launches Birthday Stories, Perhaps the “Ultimate Bit of Targeted Advertising”

by | May 10, 2019

Facebook really wants people to keep wishing each other a happy birthday on the social network, reports CNN, so it’s launching Birthday Stories that will let people post images, videos or digital cards to friends’ Facebook Stories — the vertical posts that sit on top of the News Feed – and have them disappear after 24-hours. The festive content will then be shown to all the celebrant’s friends via their Stories feed, though they can opt out.

Perhaps the Birthday Stories are “the ultimate bit of targeted advertising” states CNN, as many people hid their birthday on Facebook but, with Birthday Stories, it may be a source of more data for advertisers to reach their target audiences

More here.

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Capitol Communicator

Capitol Communicator is a unique online and offline resource for Mid-Atlantic advertising, marketing, public relations, digital and media communications professionals. The e-magazine, e-newsletters and events bring together communications professionals, fostering community and providing important information; news; trends; education; and opportunities for networking, career enhancement, business exchange and showcasing great work. Visit www.capitolcommunicator.com to learn more.

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