Facebook has notified consumers who use Oculus virtual reality headsets that it will collect their data from the gaming world and use it for advertising on the social network, reports Ad Age.

“Facebook will now use information about your Oculus activity, like which apps you use, to help provide these new social features and more relevant content, including ads,” Oculus wrote in a blog post. “Those recommendations could include Oculus Events you might like to attend or ads for VR apps available on the Oculus Store.”

The new policies illuminate how Facebook leverages all parts of its platform for a data advantage, stated Ad Age.  Oculus collects information about how users interact with people, games and apps. It can incorporate in-app purchases into its profiles of users, for instance. It collects information from voice commands issued in Oculus, the policies say. It also collects location information, added the Ad Age item.

Facebook bought Oculus in 2014 for $2.3 billion and has developed the gaming and entertainment platform into one of the pillars of its business, reported Ad Age.

Leave a Reply

Your email address will not be published.