LMO Advertising, the largest advertising agency in metropolitan Washington, has been awarded an Adweek Project Isaac Award in the ‘Best Practices – HR Invention’ category for the Agency’s Snapchat Recruitment Initiative.

Launched in August 2014, LMO’s Snapchat Recruitment Initiative aimed to find a new agency intern by soliciting applications through Snapchat, a popular visual-messaging app. The Agency used an integrated campaign to increase its Snapchat followers and promote the job opportunity then snapped a series of questions to its followers through the app’s “story” feature. Applicants had to respond to at least one of the three posted stories. After reviewing responses, LMO asked qualifiers through Snapchat to send their resumes and then invited finalists to in-person interviews and selected an intern. The candidate who landed the job was also informed via Snapchat.

“Snapchat is a personality amplifier—it’s all about engaging with people in a very personal and fun way. When hiring, it is extremely important to discover someone’s personality, and how they react and engage with other people to see if they will fit with our culture. So connecting with applicants on Snapchat gave us insight into our potential candidates well before they came in for interviews,” said Sherri Anne Green, director of marketing of LMO Advertising.

“It is an honor to be recognized by Adweek for our recruitment innovation,” said Chris Laughlin, president and CEO of LMO Advertising. “We look forward to continuing to find innovative methods of attracting top talent.”

The Adweek Project Isaac Awards acknowledge invention in media, advertising & marketing and technology. Specifically, the HR Invention category recognizes companies that use an original technique, process or mode in Human Resources.

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