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Home » MDB Communications Wins National Silver ADDY at AAF National American Advertising Awards in Las Vegas

MDB Communications Wins National Silver ADDY at AAF National American Advertising Awards in Las Vegas

by | Jun 15, 2015

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The American Advertising Federation (AAF) named MDB Communications as a National Silver ADDY winner at the AAF National American Advertising Awards in Las Vegas on Saturday. MDB won in the Integrated Campaigns-Consumer Local category for #MetroSmartSpy, for The International Spy Museum.

“#MetroSmartSpy,” MDB’s scavenger hunt-themed social media event with the International Spy Museum and WMATA, consisted of a series of fake company advertisements posted in various locations in the Metro transit system. Each week, the International Spy Museum and WMATA posted clues on Facebook and Twitter alluding to the whereabouts of a particular advertisement and challenged followers to locate it. Participants took a photo of the advertisement and posted it to Twitter using the hashtag “#MetroSmartSpy.” Each advertisement included a fake URL that redirected to a hidden page on the International Spy Museum’s site confirming success in solving the puzzle and promoting an exclusive SmarTrip discount offer. More than 4,000 SmarTrip cardholders took advantage of the offer during the seven-week promotion.

MDB’s CEO Cary Hatch expressed her gratitude for the award while praising her collaborators. “It’s an incredible honor to be recognized, especially among the talented agencies that compete at a national level,” Hatch said. “The International Spy Museum and WMATA were great partners and an integral part of this innovative campaign.”

In addition to the National ADDY, this year MDB, a Capitol Communicator sponsor, has won four Local ADDYs, one District ADDY, four Telly Awards, one OBIE Award and one Fleurry Award at La Fleur’s 2015 Lottery Symposium in Washington, D.C.

(In photo taken at the American Advertising Awards in Las Vegas: Jodie Warren, Director of Campaign Management, MDB Communications; and George Riddell, Chair, AAF National American Advertising Awards.)

 

About the Author

MDB Communications

Sponsor: MDB Communications is a full-service, media-neutral agency that's powered by experienced leaders and innovators. As an independent agency with the drive and determination to help our clients succeed, we're also able to chart our own course for success and make decisions that are always in our clients' best interests. From brand development to media planning, creative execution to public relations, we deliver solid thinking, airtight strategy, messaging that motivates and the metrics to prove it.MDB top executives carry demonstrable credentials shaping strategy, positioning and creative for major brands. Clients such as Sprint, the American Bankers Association, National Geographic, Destination DC, DC Lottery, Fannie Mae, the United States Mint, and the International Spy Museum have discovered that MDB delivers a solid return on their investment.

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