fbpx

Home » Pandemic Fatigue Rising Finds Mindshare Survey

Pandemic Fatigue Rising Finds Mindshare Survey

by | Apr 19, 2020

A new Mindshare survey examining how COVID-19 is affecting media consumption, consumer behaviors and more finds new evidence of “pandemic wear-out.”

According to Mindshare, “After weeks of increasing consumer awareness of brands playing a role in addressing the pandemic, American awareness of COVID-19-related marketing may have peaked, according to the latest in an ongoing series of weekly tracking studies conducted by Mindshare’s U.S. Consumer Insights team.

“For the first time since it began asking the question on (beginning the week of March 11) on an unaided basis, the percentage of Americans who said they were aware of any brands helping with the crisis declined, with less than half of respondents citing a brand playing a role.

“The study, which is drawn from Mindshare’s ongoing Pool survey of the American public, shows signs of wear-out in media consumption patterns, as well, with the percentage of Americans reporting they are spending more time listening, reading or watching media content related to the crisis declining for the first time in the five weeks it’s been tracked.”

About the Author

Capitol Communicator

Capitol Communicator is a unique online and offline resource for Mid-Atlantic advertising, marketing, public relations, digital and media communications professionals. The e-magazine, e-newsletters and events bring together communications professionals, fostering community and providing important information; news; trends; education; and opportunities for networking, career enhancement, business exchange and showcasing great work. Visit www.capitolcommunicator.com to learn more.

0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *

Sponsors

Brand Creep

SEARCH FOR ADVERTISING, MARKETING & PR AGENCIES, PROFESSIONALS AND SERVICES

Find out more  Powered by COMMUNICATIONSMATCHTM

REGISTER.
CHOOSE AN AGENCY OR INDIVIDUAL DIRECTORY OR COMPREHENSIVE PROFILE PLAN.

Find out more  Powered by COMMUNICATIONSMATCHTM

REGISTER.CHOOSE AGENCY SELECT
TO REQUEST MORE INFORMATION & STREAMLINE RFPs

Find out more  Powered by COMMUNICATIONSMATCHTM

CAPITOL COMMUNICATOR CAREER CENTER SEARCH RESULTS (JOBS IN MULTIPLE LOCATIONS)

MEDIA KIT

Recent Comments

Categories

Events

 

SUBSCRIBE