TBC launched client Visit Baltimore’s “My Bmore” campaign this past April, only a few short weeks prior to the unrest in Baltimore. In light of the events, the campaign was paused for re-evaluation. TBC’s Casey Rhoads, as well as Sam Rogers, executive vice president and chief marketing officer, Visit Baltimore, will present a case study on the research, revised strategy and reimplementation of the fully-integrated “My Bmore” campaign, as well as best practices and key learnings from the experience at the Mid-Atlantic Marketing Summit on September 30 in Baltimore.
Rhoads has served TBC five-and-a-half years with a specialty in direct marketing planning and strategy. Rhoads began her career with TBC in 2009 as an account supervisor working on the Penn National Gaming and Hard Rock Casino accounts, before being promoted to account director in 2010. In addition to consulting on direct marketing for numerous accounts, Rhoads oversees TBC’s University of Maryland University College, Visit Baltimore, Scarlet Pearl Casino Resort and Lincoln Financial accounts. She has a proven record of strategic campaign development and innovative creative execution, and is an efficient, proactive manager with an employee empowerment philosophy.
Rogers, a 37-year veteran of the travel industry, joined Visit Baltimore (then the Baltimore Area Convention and Visitors Association) in 2007 as executive vice president and chief marketing officer. He is responsible for the development and implementation of marketing campaigns to attract leisure visitors and conventions to Baltimore. In his career, he has served as vice president of the Philadelphia Convention & Visitors Bureau, executive director of the Virginia Waterfront tourism campaign, executive vice president of a Philadelphia-based advertising and public relations agency and in the tourism office of the Commonwealth of Pennsylvania. He also held the post of director of communications for the We the People 200 celebration of the bicentennial of the U.S. Constitution and was on the leadership team for the commemoration of the 200th anniversary of “The Star-Spangled Banner” in 2014.
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