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Home » Ocean City Launches Marketing Campaign to Attract Summer Visitors

New Ocean City, MD, marketing campaign to focus on mix of media streams new to the resort

Ocean City Launches Marketing Campaign to Attract Summer Visitors

by | May 20, 2015

Vacation Days_Painting the Town

 

Ocean City has launched its 2015 campaign to attract visitors to the vacation location – in total, about eight million people visit Ocean City annually, most during the summer months. According to Baltimore-based MGH, which supports Ocean City in marketing the ocean resort, they are continuing the Vacation Days campaign because it has been such a success.  That campaign is based on a 2014 survey that concluded that Americans were  using their vacation days (paid time off) for activities that are a far cry from a day at the beach. The national survey of 1,500 U.S. adults ages 18 and older who have received paid time off from their employer, revealed respondents have used paid time off on at least one of the following activities:
•    – Medical appointments for themselves or their family (45 percent)
•    – Running errands,  such as shopping, visiting the post office or bank, etc. (38 percent)
•    – Home repairs/home improvement (34 percent)
•    – Moving (29 percent)
•    – Waiting for a service representative, such as a plumber (28 percent)
•    – Gardening (16 percent)
•    – Visiting the department of motor vehicles (15 percent)

The survey also revealed that 43 percent of respondents have rolled-over vacation days to the following year, 16 percent have lost vacation days at the end of the year because they did not use them, and only 44 percent have always taken all their vacation days.

The newest element to the 2015 marketing campaign is the Trip Planner on OC’s site which allows vacationers to plan their trip to OC. The tool helps users find the right accommodations to fit their budget, things to do and places to see. Users can add events and activities to their itinerary to share with family and friends.

About the Author

Capitol Communicator is a unique online and offline resource for Mid-Atlantic advertising, marketing, public relations, digital and media communications professionals. The e-magazine, e-newsletters and events bring together communications professionals, fostering community and providing important information; news; trends; education; and opportunities for networking, career enhancement, business exchange and showcasing great work. Visit www.capitolcommunicator.com to learn more.

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