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Home » People Remaining Loyal to Local During COVID-19

Capitol Communicator reports that findings from a recent Nextdoor survey suggest there is a movement to improve neighborhoods and save local businesses.

People Remaining Loyal to Local During COVID-19

by | Jun 1, 2020

Despite the increase of online orders since the COVID-19 pandemic began, findings from a recent Nextdoor survey suggest there is a movement to improve neighborhoods and save local businesses — local restaurants, local grocery stores, local pet supplies and other local services, reports MediaPost’s Marketing Daily.

According to the Marketing Daily post, “People are thinking more about rebuilding communities and there are five phases of the Rise of Local, per the data. Those phases include Relying on neighbors for support, Reinvest in home and self, Reconnect with community, Rethink business as usual, and Remain loyal to local.

“The Nextdoor Insights report shows that 46% of members believe their neighbors have had a positive impact on their community during the past few months, and 84% of people now feel they have a neighbor to rely on.

Kindness became essential as shelter-in-place mandates were put into place. Since then Nextdoor began to see a 140% increase of meaningful connections among neighbors, from sending private messages to engaging in group conversations. Some 35% have shared essential supplies.

“Neighbors are turning to each other for information about supplies, local businesses, and public services. Over a third of members have shared essential resources with one another, showing that neighbors now play a more important role in their lives.”

More here.

About the Author

Capitol Communicator

Capitol Communicator is a unique online and offline resource for Mid-Atlantic advertising, marketing, public relations, digital and media communications professionals. The e-magazine, e-newsletters and events bring together communications professionals, fostering community and providing important information; news; trends; education; and opportunities for networking, career enhancement, business exchange and showcasing great work. Visit www.capitolcommunicator.com to learn more.

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