The National Chicken Council (NCC), based in Washington, D.C., released its annual Chicken Wing Report, which states that Americans are expected to consume a record-breaking 1.4 billion chicken wings during the weekend of Super Bowl LIV.

As fact-hungry journalists, we wanted to know how chicken wing consumption by consumers was calculated.  And, the answer is that on behalf of the National Chicken Council, Ketchum Analytics ran “U.S. Chicken Wing Consumption & Behavior Study” to better understand perceptions of chicken wing consumers. This study was fielded online by LUCID with a 95% confidence level and a margin of error of +/-2.5% and ran from January 16, 2020, to January 21, 2020. The study was derived from a sample of 1,000 adults in the US who stated they eat chicken wings. Now we – and you – know how the estimate was determined!

According to an NCC release, this year’s wing consumption estimate is a two-percent increase over 2019, meaning Americans will eat 27 million more wings during this year’s big game weekend versus last year’s. To put that in perspective, if Kansas City Chiefs’ coach Andy Reid ate three wings per minute, it would take him about 900 years to eat 1.4 billion wings.

Here are more ways for you to visualize 1.4 billion chicken wings:

  • Every player in the NFL, including the San Francisco 49ers and Kansas City Chiefs, would have to consume 825,000 wings each to reach 1.4 billion
  • 175 million pounds of wings weighs 1,500 times as much as the entire 49ers team and three of their team buses
  • 1.4 billion wings could circle the circumference of the Earth 3 times
  • 1.4 billion wings are enough to give every attendee of every Super Bowl since 1967 each 342 wings
  • 1.4 billion wings laid end to end would stretch the entire Florida coastline, home of Super Bowl LIV, more than 9 times
  • If each of the 1.4 billion wings were counted as one second, they would equal about 45 years

“Football is great. Wings are great. But they’re even better together,” said Council spokesman Tom Super. “Sure, you can have your chips, your guacamole, your pizza. But when it comes to Super Bowl menus, wings rule the roost.”

 

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