Number of TVs in Homes is Dropping
Advertisers take note: After years of steady increases, the number of TVs in homes shrank to an average of 2.3 in 2015, down from an average of 2.6…
Marriner Selected for Maryland Office of Tourism Account
Columbia-based Marriner Marketing Communications is the new agency of record for the Maryland Department of Commerce’s Division of Tourism, Film and the…
IAB Releases New Ad Format Specs
The Interactive Advertising Bureau (IAB) released the final version of the IAB Standard Ad Unit Portfolio. The specs include advertising units that allow for…
Local Ad Spending to Hit $174B in 2021, Finds New BIA Projections
Between 2016 and 2021, local advertising spending in the U.S. will grow 3.8% annually to $174 billion, according to BIA/Kelsey’s…
Ocean City Renews Advertising Contract with MGH
Ocean City, Md, renewed the contract with the town’s ad agency, sparking a debate about the demographics Ocean City should be targeting, including…
News Media Alliance, Representing Leading Newspaper Publishers, Seeks an Anti-Trust Exemption from Congress
The News Media Alliance, which represents leading newspaper publishers, called on Congress for an anti-trust exemption that would allow publishers to negotiate jointly…
D.C. Metro Pulls “Dangerous” Ads
The Washington D.C. Metro has taken down ads “for an alt-right provocateur’s new book” after receiving numerous complaints from riders, states…
Around the Region: Home Builder Settles Misleading Ads Allegations, Reports Baltimore Sun
The Maryland attorney general’s office has entered into a settlement with affiliated companies that allegedly misled consumers to entice them into buying property…
WPP Thrown into “Chaos” by Cyberattack, Reports AdAge
WPP has been thrown into chaos by a cyberattack that, according to an internal Y&R memo, is causing the company to suspend…
Communications Industry Facing Creative Staff Shortage, States O’Dwyer’s
Nearly half of hiring managers working at advertising and marketing agencies — 45 percent — expressed difficultly recruiting professionals to fill vacancies across various creative positions,…
Digital Advertising is “Nightmarish Joke”, States CEO of NY Times
Count Mark Thompson, CEO of The New York Times, among those unhappy with the state of the digital ad market, beset by fraud, bots,…
Fox Launches Podcast Supported by Advertisers, Not Paying Subscribers
The Five is the first Fox News program to launch a free podcast, supported by advertisers, not paying subscribers, reports Adweek, which added: “It’…
Fox Networks Group Adopting Six-Second, “Unskippable” Ads
Fox Networks Group is adopting the six-second, “unskippable” ad, following in YouTube’s footsteps as it tries to cater to its growing number…
Buzz in Baltimore: News from BBJ; Planit; Ainsley & Co.; Mindgrub and MGH
At the Baltimore Business Journal, Rhonda Pringle, an advertising sales manager with more than 20 years of experience, was named publisher and market president.…
Two Campaigns From The Martin Agency Make Adweek’s Pre-Cannes List
Adweek named the “25 Brilliant Ad Campaigns That Will Win Lions in Cannes” and two from The Martin Agency in Richmond made the list:…
