Google Issuing Refunds for Ads on Websites with Fake Traffic
Google is issuing refunds for ads that ran on websites with fake traffic, people familiar with the situation said, as the web giant develops a tool to give marketers more…
Agency Holding Companies Organizational Structure “Out of Style”, Reports WSJ
Around this time last year, WPP Chief Executive Martin Sorrell, shown above, addressed more than 100 top executives from his company’s ad agencies…
Total TV Advertising Forecast to Fall Five Percent in 2017
Total TV advertising is now set to decline by 5% in 2017, according to one analyst, who has lowered his estimates, reports MediaPost, which…
P&G’s Chief Brand Officer Wants More Info from Agencies on Online Ads
Marc S. Pritchard, chief brand officer of Procter & Gamble, has become the face of marketers’ frustrations with digital advertising this year reports The…
Washington Post Adds Ad Unit that Allows Advertisers to Quickly Reach Post’s Mobile Audience
The Washington Post introduced Own which, it said, was “a first-of-its-kind ad unit that allows brands to quickly syndicate their new…
“WaPo quietly settles age, race discrimination lawsuit”, Reports NY Post
“The Washington Post quietly settled an age and race discrimination suit filed by former advertising executive David DeJesus, who is black and who claimed…
Washington Post Ranked as One of the Most Interesting Ad-Tech Upstarts of 2017 by Business Insider
In it’s first year of including startups born in traditional media companies, The Washington Post was named one of Business Insider‘s most…
CNN Declines to Run Ad From “Donald J. Trump for President”
The latest ad from “Donald J. Trump for President” names reporters and anchors from CNN, MSNBC and other outlets as “enemies,” and the campaign…
Six-Second Video Ads Approaching “Go Time”
Let the upcoming fourth quarter be known as the incubator phase of the six-second video ad unit, a few industry players echoed in…
Snapchat Acquires Location Measurement Company to Enhance Advertising Effectiveness
According to documents filed with the U.S. Securities and Exchange Commission (SEC), Snapchat snapped up Placed for $135.2 million in cash, reports…
D.C.’s Transit System Sued Over Rejected Controversial Ads
Washington, D.C.’s transit system is being sued over its refusal to feature ads for Milo Yiannopoulos, an abortion provider and PETA, reports…
AAF DC’s ADWKDC 2017 Set for October 2-7
ADWKDC is back and states AAF DC, it’s “better than ever for 2017! We’re doing it all again — bringing together leading influencers,…
Baltimore Ad Executive Andy Dumaine Dies at 55
Andrew D. “Andy” Dumaine, a Baltimore advertising executive who later founded Shrinkingfootprint, a communications firm focused on tourism and sustainability, died July 26 from…
Marketers Seeking a More Transparent and Efficient Way of Running Online Marketplaces
It might still be early days for digital currency, reports Adweek, “but marketers are increasingly piggybacking on the rise of tender like bitcoin and…
National News Developments Result in “Whopping” Increase in Ad Spending on Cable and Broadcast
Driven by the unprecedented news cycle coming out of D.C., ad spend around news jumped a whopping 13.5% across both cable and…
