The Cyphers Agency Names Kristin Dyak as Digital Marketing Director
Integrated marketing agency, The Cyphers Agency, hired Kristin Dyak as digital marketing director to lead the agency’s digital marketing team. In this role, Dyak will conceptualize and execute multi-…
Innovation was Theme at 2017 ADWKDC
By Lara Oliveira Innovation was the theme at this year’s ADWKDC conference, happening in the backdrop of the hustle and bustle of Connecticut…
Changing TV Audience Changing the Math for Marketers, Reports AdAge
Twenty years ago, 30 seconds of ad time during NBC’s “Seinfeld” was the most expensive real estate on TV, reports AdAge, but it…
Baltimore Welcomed Record 25.9 Million Visitors in 2016
Visit Baltimore, the official sales and marketing organization for Baltimore, reported on its sales and marketing results and the impact of tourism on the…
Museum of Advertising to Open in 2019 in NYC
The first museum dedicated to celebrating the global advertising industry has been founded in NYC and will explore the intersection of creativity, culture and…
Karen Zuckerman, HZ Founder & Chief Creative Officer, to Receive AAF DC’s Silver Medal Award
AAF DC, in collaboration with the American Advertising Federation (AAF), will present the prestigious Silver Medal Award to Karen Zuckerman, Founder and Chief Creative…
Google to Issue Refunds for Ads Bought Through its Systems that Ran on Websites with Fake Traffic
Google will issue refunds for ads bought through its systems that ran on websites with fake traffic, and said a handful of its partners…
Maryland Marketing Partnership Unveils Creative from ‘Open for Business’ Marketing Campaign
The State of Maryland, through the Maryland Marketing Partnership, has launched a new economic development marketing campaign that positions the state as the ideal…
AAF DC Announces Programming for ADWKDC, Oct 2-6
AAF DC announced the programming for ADWKDC, a week-long celebration of Washington, DC’s advertising, marketing and communications community, which will be held…
Amazon Becoming More Compelling Advertising Platform, States The Drum
As Amazon wields a growing power as a search engine, it is also becoming a more compelling advertising platform, states The Drum, and, as…
Three Advertising Networks Powering Fake News, States Media Matters
A Media Matters review of 100 websites that publish what it said was fake news found that 84 percent use at least one of…
Digital Advertising Facing Moment of Truth
What would you do with a $2.4 billion marketing budget? According to Adweek: “You could buy 1.2 trillion online ads. Or you…
New Under Armour Campaign Claims “Sports Will Change the World”
Under Armour Inc.’s newest advertising campaign claims that “sports will change the world”, reports the Baltimore Business Journal, which added that “the Baltimore…
Howard Bell, Father of U.S. Advertising Self-Regulation, Dead at 91
Howard Bell, father of advertising self-regulation in the U.S., and the man who led a merger of groups that formed the American…
D.C.-Area Updates: Aram Zucker-Scharff Joins The Post as Ad Engineering Director for RED; Scott Circle Adds Kellie Murphy and Dee Donavanik to its Senior Management Team; Sara Pruneski Leaves Glover Park Group for Nashville Agency
Aram Zucker-Scharff joined The Washington Post as Ad Engineering Director for RED. According to The Post, “This important role will be a catalyst…
