Reach the right people with digital ad targeting for PSAs
By Chris Cavello, Connect360 For every Public Service Announcement you make, you have an audience in mind. Maybe it’s veterans, parents of teenagers, or Spanish-speaking Americans. Whoever you’…
Retiring D.C. ad industry veteran Cary Hatch honored with Mrs. Rosa Parks Woman of The Year Award
Retiring D.C. ad industry veteran Cary Hatch has received another recognition, as she was honored with the Mrs. Rosa Parks Woman of The…
Google facing DOJ online-advertising allegations
Google, already facing a possible breakup of the company over its ubiquitous search engine, is fighting to beat back another attack by the U.…
Coca-Cola AI Christmas video “is ‘red’ because it’s made from the blood of out-of-work artists!,” states animator
Coca-Cola is facing a backlash online over an artificial intelligence-made Christmas promotional video that users are calling “soulless” and “devoid of any…
Yes& campaign for Signature Theatre states it’s “The best place to experience musicals in America. By any measure.”
Yes& created a positioning that enabled Signature Theatre, Arlington, VA, to go beyond marketing the category of live theater or the appeal of…
PSA results surprisingly strong during 2024 election, reports Connect360
Record-breaking election spending left many nonprofit marketers wondering if their PSA campaigns would suffer. Now, the data is in. Nielsen found that PSA…
Ads on Meta’s Threads may be coming in January
Meta may be planning to allow a small number of advertisers to place ads on its decentralized microblogging app Threads, marking a first for…
Where’s AI taking us? (Part 1)
I was having coffee with an industry friend the other day when she asked me the question that’s been on the minds of…
The 2025 American Advertising Awards portal is now open
This year’s call for entries for the AAF DC Addy Awards is now open. According to AAF DC: “We know you’ve seen…
PSA 101: Seven Effective Public Service Announcement Examples to Inspire You
By Chelsea Olsen, Connect360 If you’re about to start creating a public service announcement, you might be looking for some good PSAs to…
Under Armour increases marketing budget to push brand revitalization
Under Armour Inc., riding high on better-than-expected second-quarter results, is doubling down on its brand marketing efforts, with an early example…
Marketers take note: Listeners say they learned about a brand or product on a podcast
Podcasts have become popular advertising and marketing tools giving brands an opportunity to promote products and services, with 65% of U.S. adults saying…
PSA 101: How to Make a Public Service Announcement: A Nine-Step Guide
By Chelsea Olsen. Connect360 Creating a public service announcement (PSA) might sound like a massive undertaking. Not only do you have to create a…
PSA 101: What makes a good PSA
By Julie Ellman, Connect360 Just like baking a cake requires the right mix of ingredients, creating an effective Public Service Announcement (PSA) campaign also…
Innovative communication solutions for PR and Advertising: The role of digital signage
Digital signage has taken off in the PR and advertising sector because it changes the way businesses interact and communicate with their audience. This…
