Consumers more receptive toward advertising, finds new report
Kantar Media’s U.S. Media Reactions Report finds people, overall, are more receptive toward advertising. Nearly half (47%) of people surveyed say they have a positive feeling towards ads,…
More than 70 speakers set to provide insights and outlook for 2025 at Mid-Atlantic MarCom Summit ADWKDC on Oct. 30
More than 70 speakers from many of the top brands in the Mid-Atlantic region – from B2B, B2C, B2G, non-profits and associations – will…
AAF DC announces 2024-2025 leadership team
The American Advertising Federation DC Chapter (AAF DC) announced its officers and directors for the 2024-2025 term, featuring members from prominent area agencies,…
PSA 101: Are PSAs effective in today’s changing TV landscape?
By Julie Ellman, Connect360 Multimedia Anyone who has been paying attention to the television advertising industry in recent years has probably noticed that broadcast…
Design Army “brings the glamour to holiday family drama” in new Morphe Cosmetics campaign, states PRINT
The holidays are a time of joy and celebration, and let’s be honest, family drama, states PRINT. Channeling the chaotic energy of The…
There’s been a shift towards a more socially integrated workforce finds survey covering the ad industry
A new survey covering the advertising industry finds that advocates for a more inclusive workplace have gained ground in areas like career growth and…
Cary Hatch to be honored at Mid-Atlantic MarCom Summit ADWKDC on Oct. 30
Cary Hatch, who recently announced her retirement from a long, illustrious career in advertising, will be recognized for her many contributions to the profession…
Ad fatigue may be turning off consumers from buying products and brands
Ad fatigue negatively impacts viewers’ purchasing decisions, with 61% of participants to a survey saying they are less likely to want to buy products…
Here’s how RPA can boost your advertising strategies: Quick Tips for Success
In the fast-paced world of advertising, efficiency and creativity often go hand in hand. As businesses strive to capture audience attention, many are…
Lawsuit claiming Breyers “Natural Vanilla” ice cream did not contain natural vanilla results in almost $9 million settlement
U.S. customers who have bought Breyers Natural Vanilla ice cream over the past eight years may be eligible for cash payment in a…
Broadcasters say massive 2024 election spending won’t hurt PSA airings
We’re in the middle of what experts project will be the most expensive election campaign in American history. Together, the two political parties…
Home Depot to pay nearly $2 million to settle civil complaint regarding false advertising and unfair competition
Home Depot will pay nearly $2 million to settle a civil complaint from multiple California district attorneys, alleging the company took part in false…
Celebrated ad executive Cary Hatch retiring from Hart, Inc
By Debra Silimeo Cary Hatch, one of the Capital region’s most celebrated advertising executives, is retiring from Hart, Inc. Hatch sold her DC-…
Direct Mail vs. Digital Advertising: Which is more effective?
In today’s rapidly evolving marketing landscape, businesses are constantly evaluating the effectiveness of direct mail and digital advertising. Both methods offer unique advantages…
Almost half of Americans feel ignored by advertisers, finds new study
A new study from iHeartMedia and bestselling author Malcolm Gladwell’s Pushkin Industries finds that 44% of Americans feel ignored by advertisers — underscoring the…
