A “record number” of firms plan to cut ad spending on X, reports CNN
A record number of firms plan to cut advertising spending on X next year because of concerns that extreme content on the platform could damage their brands, dealing another blow…
Brett Pomykala joins iHeartMedia Washington, D.C., as Senior Vice President of Sales
iHeartMedia Washington, D.C., appointed Brett Pomykala as its Senior Vice President of Sales. In his new position, Pomykala will oversee all digital and…
Tools most marketers and agencies use to define brands are “a decade behind,” states agency exec
Walker Teele, Executive Partner, Head of Account Leadership at The Martin Agency in Richmond, wrote on LinkedIn that he’s “been thinking a lot…
RP3 Agency unveils “More Good Stuff” campaign for Guiding Stars
Nutritional Rating System Shows How Simple it is to Choose Healthier Food Options RP3, an independent, full-service marketing agency, has unveiled an advertising…
Smokey Bear, America’s longest-running PSA campaign, celebrates 80 years of educating audiences about preventing wildfires
Few mascots are as recognizable to audiences as Smokey Bear, whether they are age five or 65, reports Marketing Daily. Smokey Bear has been…
Federal judge rules Google illegally monopolized the search market
A federal judge ruled that Google has illegally monopolized the search market, handing the government “an epic win in its first major antitrust case…
Hal Shoup, former Executive Vice President of the AAAAs, dies at 94
Harold (Hal) Shoup, former Executive Vice President of the American Association of Advertising Agencies (AAAA) in D.C., died at age 94. While at…
CarShield to pay $10 million to resolve charges of deceptive advertising, states FTC
NRRM, LLC, which does business as CarShield, along with American Auto Shield, LLC (AAS), the administrator of its vehicle service contracts (VSCs), will pay…
“The audience doesn’t really like how we do things,” states agency CMO
Cory Treffiletti, above, a contributor to Media Insider, wrote that “brands and agencies should be looking to innovate on new ways to deliver a…
Google drops plan to remove ad-tracking cookies on Chrome browser
Google is dropping plans to eliminate cookies from its Chrome web browser, making a sudden U-turn on four years of work to phase…
Ana releases ethics code of marketing best practices
ANA released the ANA Ethics Code of Best Marketing Practices, which, it states, “is a framework of high-level principles, guidelines, resources and examples…
Blis launches patent-pending measurement platform Smart Holdout Groups in US with DC Lottery campaign
Blis announced the rollout of its new patent-pending omnichannel measurement solution, Smart Holdout Groups. Developed to address the complexities in today’s traditional…
How to achieve digital ad success with any size budget
You may have heard that digital ads only get results if you have a big budget to spend on them. Maybe you’ve even…
Maryland news from Planit, Mindgrub, Brand3, Abel, MPT, GKV and WYPR
Planit announced the national launch of Kiddie Academy’s “Where ____ Grows” brand campaign. According to a statement, this innovative approach uses adaptable video assets…
Visit Annapolis & Anne Arundel County form partnership with Clear Channel Outdoor, Airports Division
Annapolis, Maryland, is a lure for those who love maritime history, states MediaPost, and it’s known as “the Sailing Capital of the U.…
