RP3 Agency launches “ANY WAY YOU BANK” campaign for Atlantic Union Bank
Approach Positions Regional Bank as Strong and Empathetic Alternative to Big Bank RP3 announced the launch of an integrated brand campaign for Atlantic Union Bank aimed at establishing the regional…
Podcast advertising provides the highest short-term return on ad spend, states study
Advertisers already perceived that podcasts are delivering solid returns, reports Inside Radio, “with a survey released last year by Acast showing 97% felt for…
AAF announces Board Chair and Vice Chair for 2024-2025
The American Advertising Federation (AAF), based in D.C., announced that Jack Bamberger, General Manager of Agency Business for TikTok U.S., and Jacki…
Mid-Atlantic MarCom Summit and ADWKDC 2024 set for October 30
The 2024 Mid-Atlantic MarCom Summit and ADWKDC will be held on October 30, 2024, at the Convene Conference Center in the Rosslyn neighborhood…
PSAs are more than a communications effort, they are also an income generator
There are two good things a public service announcement (PSA) campaign does for a nonprofit organization. First, it generates a huge amount of awareness…
AAF DC wins four ADDYs at National American Advertising Awards
The American Advertising Federation of DC (AAF-DC) announced that four winning entries from this year’s national American Advertising Awards came from D.…
Kristi Wolff, advertising attorney, joins Davis Wright Tremaine
Kristi Wolff has joined Davis Wright Tremaine LLP as a partner in Washington, D.C. According.to a release, she is a highly experienced…
RP3 Agency adds award-winning Tuesday Poliak as new Chief Creative Officer
— Creative Leader is Latest Addition to RP3’s Women-Led Agency Management Team — Proudly woman-owned and independent, full-service marketing agency RP3 announced…
D.C. transit authority ban on controversial ads violates First Amendment concludes judge
A federal judge ruled in favor of a Christian nonprofit in a First Amendment suit against Washington’s transit authority, blocking a policy that…
Top insights for 2024 PSA campaigns: 2024 annual PSA Director survey results
By Lauren Meadows, Account Executive, Williams Whittle Public Service Announcements (PSAs) are essential communications tools available to nonprofit marketers. They serve as a cost-…
Mary Wells Lawrence, advertising legend, dies at 95
By Cary Hatch Mary Wells Lawrence was a shining star representing the potential and possibilities for women in the advertising industry. She embodied the…
Maryland Governor Moore signs law imposing restrictions on online data collection and ad targeting
Maryland Governor Wes Moore signed a privacy law that imposes tough new restrictions on online data collection and ad targeting, reports MediaPost. Major ad…
CMO turnover at largest U.S. advertisers at faster pace than any time in past decade, states Adweek
It’s not an easy time to be a chief marketer. Adweek has been closely following how the role is in flux. The latest…
Podcast advertising jumped 39% in first quarter of 2024 versus a year ago
After a slow start to the year, podcast advertising picked up in March and by the end of the first quarter Magellan AI says…
Privacy proposal would “negatively impact the advertising industry” states two ad groups
Broadcasters and digital publishers may be onboard with a privacy proposal that would limit the ability of marketers to target people online, but, states…
