What drives advertising effectiveness?
Of the five key factors driving advertising effectiveness – creative, brand, targeting, reach, and recency – which, asks Inside Radio, drives the largest percent of incremental sales? The answer, as reported in…
Brand Loyalty in the Digital Era: Strategies and Challenges
In today’s fast-paced digital landscape, building and maintaining brand loyalty is more challenging and crucial than ever. Consumers are bombarded with endless…
“Paradigm-shifting” change ahead for media and advertising, states Inside Radio
The media and advertising industries are on the precipice of a paradigm-shifting change, reports Inside Radio. The IR post states: “Generative AI is…
Nielsen reports continued strong PSA results in 2023
As we all know, television is changing. Over the last five years, audiences and viewership have shifted. Nonprofit organizations and advertisers may wonder how…
BIA updates U.S. local advertising estimate for 2024 to $172 billion; indicating 9.3 percent growth from 2023
In its update to the 2024 U.S. Local Advertising Forecast, BIA Advisory Services, based in Chantilly, Va, estimates revenues across all media in…
Ogilvy wins big at AAF DC American Advertising Awards
The American Advertising Federation of DC (AAF-DC) celebrated its annual American Advertising Awards with over 180 attendees on Wednesday, March 6, at the…
PSA campaign launched to unite communities across America
“Belonging Begins With Us,” an Ad Council and D.C.-based American Immigration Council (AIC) campaign, partnered with the Team Up Project to release…
Data “is the oxygen breathing life into TV advertising,” states AdExchanger post
There is an old adage in consumer electronics that the hardware business, with its tight margins and fickle consumers, is, well, a hard business,…
Walmart’s advertising ambitions leads to acquisition of smart TV maker Vizio
Walmart’s advertising ambitions are growing. So it bought a TV manufacturer, reports AdExchanger. On Tuesday, Walmart announced its acquisition of the smart TV…
Maryland news from TBC, WBAL-TV, Warschawski, BOPA, Devaney, the Orioles and more
Baltimore-based creative agency TBC’s “We Fight” campaign for the American Diabetes Association has won a Gold Anthem Award and a Bronze Community…
Top Super Bowl commercials according to USA TODAY Ad Meter
The 36th USA TODAY Ad Meter ratings have come to an end, with panelists weighing in on 59 commercials during the breaks in the…
USA TODAY’s 36th ad meter competition opens
USA TODAY, part of Gannett Co., Inc., launched the 36th annual Ad Meter competition, the industry’s leading opinion tool for gauging public sentiment…
Do people still watch TV?
By Steve Edelman, President, Connect360 The answer to “Do people still watch TV?” is a simple one. They definitely do. In fact, Americans appear…
AI may “completely” automate online advertising
Google released major updates to its advertising services supported by artificial intelligence (AI) that the company says can adapt to shifting consumer behaviors. reports…
In-kind donations: Nothing is better than free
Unique benefits of donations for nonprofits include free in-kind advertising By Steve Edelman, President, Connect360 If you’re at a nonprofit, you may…
