Google cutting advertising sales team jobs
After laying off about 1,000 employees last week, states The Verge, Google is now cutting jobs in its advertising sales team. In a statement to The Verge, Google spokesperson…
Maryland Department of Health teams up with Ravens to tackle addiction stigma
A multi-platform media campaign combating addiction stigma kicked off this month, featuring a 30-second TV spot led by Baltimore Ravens player Morgan…
Giant launches new brand spot, ‘This is Home’
Landover-based Giant Food, the leading greater Washington, D.C., regional grocery chain, launched its 2024 brand campaign, “This is Home,” highlighting the grocer’…
AAF DC ending entries for first tier of American Advertising Awards
The American Advertising Federation DC (AAF DC) is closing its Call for Entries for the first tier of its American Advertising Awards. Each year,…
New Facebook option allows Meta and its subsidiaries to use collected data from Facebook’s mobile browser to improve ad targeting
Facebook has begun to globally roll out a link history option as an opt-out feature, turned on by default, for Android and iOS…
How to get a Public Service Announcement on TV
Does your organization want to reach large audiences across the country on a limited budget? Then you might want to learn how to get…
As X loses monthly users, LinkedIn ad prices increase as much as 30%
X, formerly known as Twitter, has lost over 71% of its value since April 2022, when Elon Musk bought the microblogging app, according to…
Papa Johns adds The Martin Agency and Carat to reach goal to be best global pizza company
Papa Johns named Richmond-based The Martin Agency as its national creative agency of record and Carat U.S. as its national media agency…
“AI” named ANA’s marketing word of 2023
“AI” is the ANA’s Marketing Word of the Year for 2023, the winner in a landslide vote among 271 ANA members. Since 2014,…
Adweek’s favorite ads of 2023
While there are still a few weeks left in 2023, most of the holiday campaigns have been released so, states an Adweek post, it’…
ANA states marketers “not fully skilled in optimizing the management of their data” and calls for Chief Media Officers
The Association of National Advertisers (ANA) released the second edition in a series of reports analyzing its in-depth studies of the programmatic media-…
The Washington Post to pause X advertising
The Washington Post will pause its advertising on X, a spokesperson told Washingtonian. The decision, continues Washingtonian, follows owner Elon Musk’s bizarre embrace…
Mars revives ads to engage and inspire climate action
Mars, Incorporated, McLean, VA, launched “a first-of-its-kind digital and out-of-home campaign that ‘reuses’ fan-favorite advertisements giving them a…
Nearly 300 brands cut X advertising
Of nearly 261 companies that spent over $1 million on advertising on X/Twitter from January 2022 to October 2023, 86% of them have…
X sues D.C.-based Media Matters alleging it was driving advertisers from the social media platform formerly known as Twitter
Elon Musk “made good on his promise to sue Media Matters, filing a federal lawsuit that accuses the left-leaning watchdog group and one…
