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Home » As X loses monthly users, LinkedIn ad prices increase as much as 30%

Capitol Communicator has a report that as X loses monthly users, LinkedIn ad prices increased as much as 30%.

As X loses monthly users, LinkedIn ad prices increase as much as 30%

by | Jan 3, 2024

X, formerly known as Twitter, has lost over 71% of its value since April 2022, when Elon Musk bought the microblogging app, according to mutual fund Fidelity, a shareholder in X Holdings, reports MediaPost.

Fidelity — which contributed over $300 million to Elon Musk’s $44 billion takeover — originally marked down the company’s valuation in October, which decreased the value of its investment by nearly 65% over the first eleven months of Musk’s ownership.

MediaPost adds that “things have only become worse for Musk’s app. After firing the majority of the platform’s content moderators while touting a rebranded mission of “free speech,” hateful and misinformed content has spiked on X, with the company’s new content-moderation strategies only perpetuating the issue.

“Musk has also reinstated a number of banned accounts that belong to former president Donald Trump and Alex Jones, who was found guilty of defaming the families of Sandy Hook school shooting victims.

“The number of monthly users on X has dropped by around 15% over the past year, and the app’s biggest advertising partners have deserted or paused their ad spend. Some major companies like Disney and Comcast are now redirecting their ad budgets to competing social apps.

“Media buyers’ reallocation of ad spend is creating a higher demand and driving up ad prices on other platforms as well. On LinkedIn, ad prices have increased as much as 30% over the past year.”

More here.

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Capitol Communicator

Capitol Communicator is a unique online and offline resource for Mid-Atlantic advertising, marketing, public relations, digital and media communications professionals. The e-magazine, e-newsletters and events bring together communications professionals, fostering community and providing important information; news; trends; education; and opportunities for networking, career enhancement, business exchange and showcasing great work. Visit www.capitolcommunicator.com to learn more.

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