Creatives blast Visit Baltimore’s choice of Tampa agency
“Excited and honored” vs. “incredibly sad and ridiculous” A decision by Visit Baltimore, the city’s official sales and marketing arm, to select Tampa-based Spark as its creative marketing…
New PSAs highlight the danger of distracted driving
The Ad Council and the D.C.-based National Highway Traffic Safety Administration (NHTSA) released new public service advertisements (PSAs) in support of the…
Storyfarm partners with Taoti Creative and DC Lottery to promote “First Wednesday”
By Storyfarm New work … and a new holiday known as “First Wednesday”. Storyfarm has partnered with Taoti Creative and the DC Lottery to produce…
Eli Meir Kaplan directs “Close Shaves and Closer Bonds” for men’s skin care products brand Burke Avenue
Eli Meir Kaplan was tasked with directing a moving 30-second spot about a son’s relationship with his father for men’s skin…
AARP and Ad Council launch ‘This Is Pretirement’ PSA campaign
AARP and the Ad Council have launched “This Is Pretirement,” a fully integrated campaign that encourages those thinking about retirement to plan for their…
ANA launches campaign to combat online hate
ANA’s Engage Responsibly (ER) launched a advertising and education campaign designed to elevate brand and consumer awareness to stop the proliferation of online…
Legal risks of AI to be addressed at the Mid-Atlantic MarCom Summit on Nov 2
AI in the communications fields presents challenges in intellectual property, data privacy, authentic communication, and ethical concerns. Balancing automation with creativity, attracting talent, and…
BIA projects $175.6 billion in 2024 local advertising marketplace spending strengthened by political season
In its newly released 2024 U.S. Local Advertising Forecast, BIA Advisory Services, Chantilly, Va, estimates revenues across all media in the U.S.…
Programmatic advertising in omnichannel marketing
By Liz Woods, Response Labs In today’s highly connected world, consumers interact with brands on multiple devices and platforms, both online and offline.…
X has begun serving users with “weird new ad format”
X, the Elon Musk-owned platform formerly known as Twitter, has begun serving its users with “a weird new ad format and it’s…
Association of National Advertisers and 4A’s launch initiative to persuade federal lawmakers to pass national data law
Facing a growing number of different state privacy laws, the Association of National Advertisers and 4A’s launched an initiative that aims to persuade…
A name change for Harvey as Chapter 11 plays out
The Harvey Agency has announced its decision to rebrand itself after filing for Chapter 11 bankruptcy protection on June 30. In posts on social…
Where talent meets heart: Cade Martin’s creative journey with hair & makeup stylist Dean Krapf and friends
By Cade Martin Dean Krapf is a hair and makeup stylist, which is how we originally met. When you work with good people, they…
VA and Ad Council release PSAs to reduce suicides by military veterans
The U.S. Department of Veterans Affairs and the Ad Council released public service advertisements (PSAs) for their ongoing national campaign: “Don’t Wait.…
Tubi, Fox’s free ad-supported streaming service, tops 74 million monthly active users
Tubi, Fox’s free ad-supported streaming service, said it has topped 74 million monthly active users, reports Broadcasting+Cable. Viewers logged nearly 4…
