Ocean City’s marketing agency expands focus to attract full-time residents and workers
BVK, the marketing agency for Ocean City, Maryland, is expanding its focus to a more permanent clientele, reports OC Today. At a meeting in Ocean City, representatives of marketing firm…
Army launches “First Steps” marketing campaign, billed as most authentic portrayal of what it means to be a Soldier
The U.S. Army launched a marketing campaign that shows young Americans how they can start their journey to “Be All You Can Be.…
Roger Vilsack, “a creative force in the Washington advertising community for decades,” has died
Roger Vilsack, a product of the ‘Don Draper’ era of advertising, has died. He was 81 years old. According to his obit, Wilsack led…
Ad Net Zero US triples supporter base in first six months
Ad Net Zero US has reached a number of significant milestones in its first six months, including a 3X increase in supporters. In the…
Twitter ad revenue drops nearly 50 percent according to owner Elon Musk
The financial woes for Twitter appear to be continuing as owner Elon Musk announced the platform is experiencing a nearly 50 percent drop in…
Gannett sues Google alleging online ad monopoly
Gannett, the largest newspaper publisher in the United States, is suing Google, alleging the tech giant holds a monopoly over the digital ad market,…
Mid-Atlantic MarCom Summit and ADWKDC23 announced
The Mid-Atlantic MarCom Summit, the region’s largest annual gathering of marketing, advertising, PR, communications, and media professionals, will be held on November…
Five things every great landing page needs to have
By Tracie Varvir, Response Labs Landing pages are crucial elements of any digital marketing campaign. These pages encourage users to take specific actions that…
VCU takes home Best in Show honors at Collegiate Advertising Awards for Uncommon brand launch
Virginia Commonwealth University in Richmond received the Best in Show award at the Collegiate Advertising Awards for its Uncommon brand launch. According to VCU,…
Ocean City, Maryland, rolls out ‘Somewhere to Smile About’ campaign
Ocean City, Maryland, has officially rolled out ‘Somewhere to Smile About’, a campaign aimed at increasing awareness of and visitation to Ocean City. As…
D.C.’s all-news station WTOP-FM tops BIA’s list of stations by OTA revenue in 2022
In the first edition of its Investing In Radio® Market Report for 2023, BIA Advisory Services reports that total local radio over-the-air…
Hanes partners with The Martin Agency to bring to life a unique view of Comfort
Hanes has launched a new advertising campaign titled “Make Yourself Comfortable,” which pays homage to its heritage and origins in the Victorian Age of…
AAFDC announces District 2 ADDY winners
The American Advertising Awards is the advertising industry’s largest and most representative competition, attracting more than 25,000 entries every year in local…
Advertising & public relations: A dynamic duo
By Ron Owens Advertising and public relations are gradually ending their rivalry in the marketing communications family and joining hands. The key pressures which…
AAF Baltimore announces District 2 ADDY winners; news from MPT, Storyfarm, Warschawski and more
The AAF Baltimore tweeted that member agencies are bringing home nine Silver ADDY AWARDS in the District 2 Competition. The winners are Baltimore-based…
