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Home » Maryland Governor Moore signs law imposing restrictions on online data collection and ad targeting

Capitol Communicator has a report that Maryland Governor Wes Moore signed a privacy law that imposes tough new restrictions on online data collection and ad targeting.

Maryland Governor Moore signs law imposing restrictions on online data collection and ad targeting

by | May 11, 2024

Maryland Governor Wes Moore signed a privacy law that imposes tough new restrictions on online data collection and ad targeting, reports MediaPost.

Major ad industry groups had urged Moore to veto the measure, which the groups said includes “the most onerous and restrictive approach to data privacy in the United States to date.”

“The bill’s limitations on data collection are likely to result in significant degradation of beneficial products and services for Maryland consumers and harm local businesses,” the Association of National Advertisers, American Association of Advertising Agencies, Interactive Advertising Bureau, American Advertising Federation and Digital Advertising Alliance wrote in a letter sent to Moore last month.

According to MediaPost, the Maryland Online Data Privacy Act “includes provisions that ban companies from collecting more personal data than “reasonably necessary and proportionate” to provide a product or service requested by consumers.

“The ad industry groups said in their letter to Moore that the measure’s curbs will prevent businesses from using data to “develop new products or services for that customer or market its products, services, or discounts to that customer.””

More here.

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Capitol Communicator

Capitol Communicator is a unique online and offline resource for Mid-Atlantic advertising, marketing, public relations, digital and media communications professionals. The e-magazine, e-newsletters and events bring together communications professionals, fostering community and providing important information; news; trends; education; and opportunities for networking, career enhancement, business exchange and showcasing great work. Visit www.capitolcommunicator.com to learn more.

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