Droga5 Named Under Armour’s First Agency of Record
Baltimore-based Under Armour announced that Droga5 is the brand’s first agency of record. Droga5 started working with Under Armour in September 2013, beginning with its women’s business.…
The Washington Post Launches “FlexPlay” Video Advertising
The Washington Post announced its new “FlexPlay product that will make video advertising faster-loading and more interactive, vastly improving the user experience and…
Local Ad Revenues in U.S. to Reach $146.6 Billion in 2016, Projects BIA/Kelsey
BIA/Kelsey projects total local advertising revenues in the U.S. will reach $146.6 billion in 2016, up from $141.3 billion this…
Mars CMO Blasts Clients for Locking Agencies in ‘Creative Imprisonment’, Reports Campaign US
Too many brands are keeping their agencies in “creative imprisonment,” said Bruce McColl, Mars global CMO, at the Australian Association of National Advertisers conference,…
Understanding Hypertargeting and Its Value
By Ryan Mach and Lauren Pappas, LMO Advertising Targeted advertising to a consumer has always been a desire of marketers. Some techniques have been…
“Fast Food, Restaurants Top TV Ad Brands For WOM Marketing”, Reports MediaPost
In a new study on word-of-mouth marketing, some of the highest-scoring TV advertising brands are all about eating, reports MediaPost. The…
Senate Probes Obama Ad, PR Spending, States O’Dwyer’s
The Senate Budget Committee has launched a probe of federal government PR and advertising spending, noting the estimated $1B in spending on outside pacts,…
Digital Out-of-Home “a Growing Source” of Ad Impressions”, States Story in Adweek
“The media world is in a continuous and massive state of upheaval, moving at warp speed,” according to a story in Adweek. The Adweek…
Smithsonian Adds Artifacts and Material from Hispanic Ad Agencies
The Smithsonian’s National Museum of American History added campaign materials and personal artifacts related to Hispanic advertising agencies and their founders through a…
Richmond Wrap-Up: The Martin Agency, West Cary Group and Madison + Main
The monthly Richmond BizSense wrap-up of news from the Richmond communications community includes the following: The Martin Agency has been named agency of…
Call for Entries: American Advertising Awards – DC Competition
A call for entries has been issued for the 2016 American Advertising Awards competition. Formerly known as the ADDYs, the competition is the advertising…
How the Finale of Flash Can Save Your Business Time and Money
By Sean Bruce, Studio Manager, LMO Advertising Changes in the digital ad space can be scary for marketers … and the businesses they serve. But…
MDB Communications Launches Second Phase of DC Lottery’s Successful “Unless I Win the Lottery…” Campaign
We’ve all heard someone say, “See you tomorrow … unless I win the lottery.” It’s now part of the vernacular and it’s…
Should We Still Call it “Advertising” Asks President of PepsiCo’s Global Beverage Group
Ad agency models are breaking. Pre-roll ads are useless. Measurement models are outdated. The ad industry lacks diversity. And the phrase digital marketing…
A New Spot to Pop the Question: TBC Works with Smyth Jewelers to Create World’s Largest Engagement Ring
Smyth Jewelers, the largest jewelry retailer on the East Coast, is now home to a gigantic engagement ring, part of a promotion created in…
