Twitter Enables Marketers to Place Pre-Roll Ads
Twitter is bolstering its video ad capabilities with a new feature enabling marketers to easily place pre-roll ads in professionally-produced video content across its platform, reports the Wall…
SKDKnickerbocker Acquired by Mark Penn’s Stagwell Group
“The private equity firm founded with a quarter-billion dollar check from the former Microsoft chief Steven A. Ballmer has made its first purchase,…
TV Ad Clutter “Worse Than Ever”, Reports Media Life
Ad clutter has long been one of the pet peeves of media people, reports Media Life. They believe, and studies have borne this out,…
Facebook May Be Better than TV to Reach Millennials and Hispanics
Facebook has been going hard after marketers’ TV budgets, and with some success. Now, it’s coming armed with research from Nielsen suggesting it’…
ADWKDC 2015: Creative Spirit, Insightful Approaches and Recognizing Success
By Cary Hatch, CEO, MDB Communications “Energy” would capture the essence of this year’s Advertising Week DC, which concluded Oct. 3. A series…
475 Registered For More Than 30 Sessions at ADWKDC
By Greg Kihlstrom, president of DC Ad Club and founder and CEO of Carousel30 The threat of hurricane Joaquin was no match for the…
People Still Trust Advertising, According to New Nielsen Report
“We live in the age of ad blocking, where people can download special software for their laptops or iPhones to avoid ads or even…
Design Army Releases “Fashion Film” of Family Behind Georgetown Optician
D.C.-based Design Army has released this “fashion film that tells the story of the family behind Georgetown Optician — a fashion eyewear retailer…
ADWKDC is Underway; Paul Duning, Publisher of Capitol Communicator, Honored with Silver Medal Award
ADWKDC is a week-long event which runs through Oct. 3 and showcases more than 34 sessions and 30 speakers. The two-day ADWKDC…
Facebook Introduces TRP Buying to Help Determine the Cost of Its Video Ads
For years, Facebook has wanted marketers for large brands to spend more on its social media platform when planning out television-based, integrated advertising…
Under Armour Launches “Slay Your Next Giant” Campaign
Baltimore-based Under Armour has launched its first global football (soccer) campaign, “Slay Your Next Giant,” which will inform all future story-telling and…
Potomac Management Resources Listed #1 on Meeting & Event Planners List
Potomac Management Resources (PMR), an association management company headquartered in Alexandria, VA, has been listed in the top spot on the Washington Business Journal’…
“My Baltimore Campaign, Before and After the Civil Unrest” at MAMS on Sept. 30
TBC launched client Visit Baltimore’s “My Bmore” campaign this past April, only a few short weeks prior to the unrest in Baltimore. In…
Choptank Communications Launches Campaign for Chesapeake College
Chesapeake College in Wye Mills, Md, launched “Your time. Your place. Chesapeake College at 50,” a new marketing and recruitment campaign to kick off…
Michael Phelps Partners with 800razors.com
Baltimore-based 800razors.com announced a strategic partnership with Michael Phelps, who will work with the company as an investor and spokesperson for The…
