Paul Duning, Publisher of Capitol Communicator, to Receive DC Ad Club’s Silver Medal Award on Oct. 1
The DC Ad Club, in collaboration with the American Advertising Federation, will present the prestigious Silver Medal Award to Paul Duning, publisher and co-founder of Capitol Communicator. Recipients of…
CareFirst Launches “Live Fearless” Campaign
CareFirst BlueCross BlueShield (CareFirst) in Baltimore has launched a nine-week brand advertising campaign that encourages its members and prospective customers in the mid-…
Mobile Advertising Predicted to Outpace Spending on Newspaper Ads This Year
London agency ZenithOptimedia predicts that in 2015, for the first time, spending on mobile advertising will outpace spending on newspapers in the United States,…
Online Advertising, Led by Google and Facebook, Will Surpass Spending on TV Ads by 2017, States New Report
For years, TV executives and industry analysts had scoffed at predictions of doom. But now, with declining ratings and ad revenue, they are in…
Washington Post Blocks Some Online Readers Who Block Ads
“Old-school major newspaper organizations have had to try out a lot of methods to drive revenue, but this is a new one: The…
Baltimore Updates: New President at Bonnie Heneson; Think Again Merger; NewsBox 3.0 Launch
Bonnie Heneson Communications tweeted that Kyri L. Jacobs, left, has been named president, and founder Bonnie Heneson has taken the position of CEO. Jacobs…
Apple Apps to Make it Easier to Block iPhone and iPad Ads
The next version of Apple’s mobile-operating system, due out as early as next month, will let users install apps that prevent ads…
Under Armour Launches “Rule Yourself” Campaign
Under Armour has unveiled its ‘Rule Yourself’ marketing campaign aimed at defining the Baltimore-based brand’s vision for training as a lifestyle. According…
Buzz in Baltimore: News from idfive, Warschawski and Planit; BBJ Ranks PR Firms
Baltimore’s idfive hires three, bringing the staff count to 31 after eight hires this year. Joining the agency are Director of User Experience…
TBC Kicks Off NFL Season With New Ads for Smyth Jewelers
Baltimore’s TBC, Inc., agency of record for Smyth Jewelers, has developed two new commercials that poke fun at romantic stereotypes and marry them…
YouTube Viable Ad Alternative to TV, State Several Advertisers and Analysts
Several advertisers and analysts state YouTube has become a viable alternative to TV in the minds of top brands whose ad budgets have typically…
Annapolis Updates: B2B Magazine is Launched; Weitzman Named AOR for Bank in West Virginia
The Chesapeake region has a new print magazine – BizPeake Journal – based on West Street in Annapolis. In a letter from the publisher, self-described…
Dannon Food Service Division Selects Marriner to Support Marketing and Sales
After a nationwide review, The Dannon Company Food Service Division selected Columbia-based Marriner Marketing Communications as its new food service agency. Marriner will…
Baltimore’s Planit Moving to Key Highway Business District
Baltimore’s Planit is moving from the Inner Harbor to new office space in the burgeoning Key Highway business district. Co-founders Matt Doud…
When Your Partner is Also Your Spouse: Adweek Profiles Design Army and HZ
Two of the region’s agencies are profiled in Adweek for their management teams that also happen to be husband and wife: Jake and…
