Scope of Charges Expands in Federal Lawsuit Claiming Employment Ads on Facebook Excluded Older Workers
Plaintiffs in a federal lawsuit have expanded the scope of their action, alleging that Facebook and other major employers violated federal and state anti-age bias laws by excluding older…
U.S. Tech Companies Lead BrandZ’s “100 Most Valuable Global Brands” for 2018
Brands that are using technology to make people’s lives easier in new and innovative ways are winning in 2018, according to Kantar Millward…
GDPR for U.S.-Based Marketers
By Greg Kihlström You have undoubtedly heard a lot about GDPR lately. This probably involved a slew of emails in your inbox asking you…
GDPR: Here and Now
In December 2015, the long process of agreeing on legislation to reform the legal framework for ensuring the rights of EU residents to a…
Giant Food Selects RP3 as its Agency of Record
Giant Food, the region’s leading grocer serving Virginia, Maryland, Delaware and D.C., selected RP3 Agency as its agency of record to lead…
Facebook Privacy Again in the News
For more than a decade, professors, doctoral candidates and researchers from academic institutions around the world have harvested information from Facebook, reports the New…
Under Armour “Focused on Being a Louder Brand”
Under Armour is in it to win it, and it’s using all the marketing muscle at its disposal to amplify that message, reports…
New Poll Reveals Cause Marketing Preferences Of Moms & Millennials
For decades, retailers have raised billions of dollars for a variety of causes through donations at registers, including many children’s causes. New research…
Starbucks to Offer Free Unlimited Wi-Fi in Exchange for Your Email Address
You can access free Wi-Fi at Starbucks without even buying a beverage but, states MediaPost, “now there’s a price: Your email address.…
Baltimore-Based Under Armour “Finding its Groove” on Snapchat
From virtual slam dunks to interactive mobile games, Baltimore-based Under Armour “is finding its groove on Snapchat”, states Adweek, which added that within…
Honoring the Maryland Spirit: Innovative Technologies Bring Three Maryland Companies Together
Sagamore Spirit had one goal when they began planning – to become the premier distiller of rye whiskey. However, entering a crowded whiskey market required…
Disney World and Perdue Chicken are “Most Loved Brands”
Disney World and Perdue Chicken are the “most loved brands,” offline and online respectively, based on positive conversations and referrals, according to Engagement Labs.…
Google Chrome To Block Ads On Sites That Don’t Comply With ‘Better Ads’
Google’s Chrome ad blocker will block all ads served on sites that receive a failure notice if the publisher doesn’t comply with…
Consumer Activism Increasing and Companies Now Better Off Taking Controversial Stances on Issues Rather Than No Stance at All
New studies from Global Strategy Group and APCO Worldwide confirm that consumer activism is on the rise — so much so that companies are better…
Are Americans Falling Out of Love with the Box of Chocolates Shaped Like a Heart?
Valentine’s Day spending is up this year, according to data from the National Retail Federation, to $19.6 billion—about as much profit…
