New Geico Preroll Ads Are An “Interrupt-a-Palooza”
The Martin Agency in Richmond has done plenty of experiments with preroll ads for Geico, which is based in Chevy Chase, MD. According to Adweek, The Martin Agency has front-…
“Alexa Loses Her Voice” Wins Super Bowl Ad Meter
Alexa lost her voice but won the day in a funny, cameo-filled ad for Amazon’s Echo device. Ad Meter, presented by Kia…
Tech Innovations from CES 2018
I was at CES 2018 in Las Vegas last week, and saw thousands of new tech tools, toys, devices, and services being introduced and…
CVS Cracks Down on Photo-Manipulation of Beauty Imagery in Marketing Materials
CVS Health Corp. will stop “materially” altering the beauty imagery in its marketing materials that appear in its stores and on its websites and…
Adweek Posts Its 10 Best Ads of 2017
According to Adweek, its 10 best ads of 2017 “tackled plenty of challenging themes—among them, journalism and politics; race and bias; and social…
Under Armour Names Kelley McCormick Head of Global Corporate Communications
Under Armour announced two additions to its senior management team, including a new head of global corporate communications. Kelley McCormick, left, will join Under…
Changing Course, Facebook to Test Pre-Roll Ads, States MediaPost
Changing course, Facebook will test pre-roll ads in front of videos streamed in its Watch service, reports MediaPost, which added that the decision…
NY Times Cuts Number of Free Stories Available Monthly to Non-Subscribers
The New York Times, seeking to amass more paid subscriptions in an era of non-stop, must-read headlines, is halving the number of…
YouTube Purging “Non-Family Friendly” Content As Advertisers React, Reports Deadline
YouTube has begun purging the site of channels and videos it deems predatory or non-family friendly, resulting in some channels with millions of…
The Cyphers Agency Promotes Grain Benefits for Healthy Aging for Grain Foods Foundation
Integrated marketing agency, The Cyphers Agency, has promoted the benefits of grain foods for healthy aging on behalf of their client, the Grain Foods…
Informed Delivery by the U.S. Postal Service: A New Channel for Marketers and Communicators
By Huong Cao Communicators and marketers gathered at Maga Design in D.C. on Nov. 15 to attend “AM AdBuzz: Blurring the Lines Between…
Email Scam Targets Nearly 110 Million Netflix Subscribers
A Netflix email scam has been targeting subscribers of the popular streaming service telling them that their account is about to be canceled, reports…
Cade Martin Photographs Real People, Real Volkswagen Tales
Cade Martin, the award-winning photographer who photographs Capitol Communicator’s Up Close and Personal profiles has completed an assignment involving real Volkswagen tales.…
Startup Brings Geo-Targeting, Real-Time Updates to Electronic Taxi Ads, Reports ARLnow.com
The roofs of D.C. taxis could be set for electronic advertising that can update in real time or be targeted to specific areas…
Yahoo States That Three Billion Accounts Compromised in 2013 Data Breach
Yahoo has tripled down on what was already the largest data breach in history, saying on Oct. 3, 2017, that it affected all three…
