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Home » “Alexa Loses Her Voice” Wins Super Bowl Ad Meter

“Alexa Loses Her Voice” Wins Super Bowl Ad Meter

by | Feb 5, 2018

Alexa lost her voice but won the day in a funny, cameo-filled ad for Amazon’s Echo device. Ad Meter, presented by Kia and sponsored by Sprint, is a ranking of Super Bowl commercials based on consumer votes, reports USA Today, which added that the winning ad “opens when Alexa gets a common question: What’s the weather? Amazon’s virtual assistant answers in her familiar, soothing voice, “In Austin, it’s 60 degrees with a chance …” and then she coughs and conks out.

“Amazon founder and CEO Jeff Bezos, as himself, is reassured by his uncertain staff that replacements are at the ready. Among those who try — and spectacularly fail — to fill Alexa’s virtual vocal cords are Gordon Ramsay, Rebel Wilson, Cardi B and Sir Anthony Hopkins (shown above).

“When Alexa’s voice returns, so does she. No explanation is offered for what happened to her. But, hey, it is flu season.”

You can check out the full story here.

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Capitol Communicator

Capitol Communicator is a unique online and offline resource for Mid-Atlantic advertising, marketing, public relations, digital and media communications professionals. The e-magazine, e-newsletters and events bring together communications professionals, fostering community and providing important information; news; trends; education; and opportunities for networking, career enhancement, business exchange and showcasing great work. Visit www.capitolcommunicator.com to learn more.

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