Facebook to Invest $1 Billion in Virginia
Facebook will build its next data center in Henrico County, which is just outside Richmond, reports CNN Money, which added that “Facebook plans to invest $1 billion in the state…
D.C.-Based Cade Martin Photographs Texas Toilet Seat Art Museum
Cade Martin, the D.C.-based photographer behind Capitol Communicator’s Up Close and Personal profile series, is now focusing on toilet seats. Not…
Marketers Missing a Generation of ‘Unreachables’, States WSJ
It’s no secret we are witnessing a seismic shift in media consumption behavior, reports The Wall Street Journal, which added that as of…
RP3 Agency and Children’s National Keep Growing Up Stronger With Second Phase of “Grow Up Stronger” Campaign
RP3 Agency has launched the second phase of its “Grow Up Stronger” campaign for Children’s National Health System. The new work is running…
More B2C Companies Value Social Media Compared to B2B Companies, Finds New Survey
More business-to-consumer (B2C) companies value social media compared to business-to-business (B2B) companies, according to a new survey from Clutch, a…
Study Finds Growth in Broadcast-Only Homes
Ion Media commissioned Nielsen to study the growth of broadcast-only television households and their overall impact in the marketplace, reports TVNewsCheck, which added…
Washington Post Launches System to Better Engage with Readers Who Comment on Stories
The Washington Post is rolling out Talk, a new commenting system that will allow The Post to better engage with readers who comment on…
New Under Armour Campaign Claims “Sports Will Change the World”
Under Armour Inc.’s newest advertising campaign claims that “sports will change the world”, reports the Baltimore Business Journal, which added that “the Baltimore…
Washington Post Adds Ad Unit that Allows Advertisers to Quickly Reach Post’s Mobile Audience
The Washington Post introduced Own which, it said, was “a first-of-its-kind ad unit that allows brands to quickly syndicate their new…
Six-Second Video Ads Approaching “Go Time”
Let the upcoming fourth quarter be known as the incubator phase of the six-second video ad unit, a few industry players echoed in…
Brands Shifting from Aspirational to Honest in Portrayal of Parenting, Reports Adweek
Brands are shifting away from aspirational messages with an idealized vision of family and instead infusing campaigns with moments of realism—showing moms who…
Area Updates: ID.me in Mclean Adds Julie Filion as CMO, Think to Assist RiskSpan in Vienna, and Madison+Main Helps Launch Initiative for Drive Smart Virginia
ID.me, based in Mclean, added Julie Filion its Chief Marketing Officer. As Chief Marketing Officer, Filion will lead ID.me’s B2B and…
Shorter Online Videos Aren’t Always Better, Finds New Report
Contrary to your Instagram feeds, longer video tends to drive higher engagement, reports Adweek, which added that a new report from TwentyThree, a video…
Cade Martin Photographs Marriott Rewards Megabonus Campaign
Cade Martin, the award-winning photographer who, among other projects, photographs Capitol Communicator’s Up Close and Personal profiles, has completed a Marriott Rewards…
QVC Keeps Up with Evolving Audience Through Evolving Technology
Quality Value Convenience, better known as QVC, has kept up with an evolving audience by adapting to technology right along with its customers, reports…
