Ice Cream Survey: Do You Prefer the Same Flavors as Most Americans?
While vanilla ice cream continues to reign supreme as America’s favorite, chocolate-filled flavors dominate the top-five bestselling ice cream flavors according to a survey of ice cream…
Around the Region: Home Builder Settles Misleading Ads Allegations, Reports Baltimore Sun
The Maryland attorney general’s office has entered into a settlement with affiliated companies that allegedly misled consumers to entice them into buying property…
Google Ends Controversial Ad Format
Google is stopping one of the most controversial advertising formats: ads inside Gmail that scan users’ email contents. The decision didn’t come from…
Marketers Take Note: Our Nation’s Population is Aging, Reports the U.S. Census Bureau
Note to marketers: “Our nation’s population has a distinctly older age profile than it did 16 years ago”, according to new U.S.…
Study Finds Emotional Phrases Consistently Effective in Facebook Headlines
According to BuzzSumo, in their sample of the most powerful three-word phrase used in a headline on Facebook and Twitter -by some margin-…
JK Moving Services Launches New Website Designed and Built by Carousel30
JK Moving Services, the largest independent moving company in North America, launched a new website that was designed and built by Carousel30, a leading…
Four Reasons Word-of-Mouth is Your Strongest Marketing Effort
Word of mouth, also known as viva voce, has technically existed since the beginning of spoken language and is how information, history and thoughts…
Ad Industry Powers Consider Blocking Digital Ads “on a Wide Scale”, Reports Ad Age
The biggest players in advertising and tech are mapping out a strategy to kill off the digital ads that have been deemed as the…
YouTube Working to Assure Marketers They Won’t Be Paying for Ads on “Unsavory Content”, Reports AdAge
Marketers will soon have more options at their disposal when advertising on YouTube, stated AdAge, which added that YouTube said “it’s working with…
The Power of Social Media Influencers
By Brianne Palensky, The Cyphers Agency Consumers look to fellow consumers on social media to inform their purchasing decisions. The rise of social media…
Capital One Showcases Technology-Driven Banking Innovations – And a Cup of Designer Joe – at SXSW
By Steve Winter When you hear the phrase, “What’s in your wallet?” the Capital One family of products immediately come to mind, and…
Focus on DC: Destination DC and The Museum of the Bible
No other American city celebrates spring’s arrival like Washington, DC. The lure of the National Cherry Blossom Festival make DC a bucket-list…
New TBC Campaign for Smyth Jewelers Targets Millennials
Smyth Jewelers has launched its latest advertising campaign, the “New Rules of Engagement,” targeting Maryland millennials. Born from the insight that the engagement process…
Design Army Creates “Two-Minute Romp” for CityCenterDC
According to Adweek, “It’s no secret that Washington, D.C., has become a bit of a grim place for many since the election…
Consumers Less Loyal Today than in the Past
U.S. marketers spend an estimated $90 billion a year on non-cash rewards alone for loyalty programs, reports Ad Age, but that investment…
