Marketing Involving Covid-19 Can “Harm the Brand,” States Adweek Story
Real Talk Insights conducted a study looking at how people are responding to ads that include Covid-19-related messaging, reports Adweek, and more than 60% of those responding “felt…
World Federation of Advertisers Finds Many Members Say Their Marketing Campaigns No Longer Impacted by Coronavirus
“Guarded optimism” is how analysts at the World Federation of Advertisers characterize responses to the federation’s fourth tracking study on the impact the…
Consumer Sentiment Survey Sees Shifts Sparked by Surging Coronavirus Cases
According to just-released data from consumer intelligence firm Resonate, consumers who indicated in July that they were ready to begin resuming certain everyday…
Gannett’s Paid Digital Subscriptions Up, but Revenues Down Due to Pandemic
Gannett Co.’s paid digital subscriptions increased 31% year-over-year to 927,000, according to the publisher’s second-quarter earnings report, says…
TBC Public Service Campaign Urges Charm City to Cover Up
Baltimore agency TBC is supporting Maryland’s #MasksOnMaryland campaign with new creative targeting the 20- and 30-something age demographic. With Baltimore seeing a…
Alliance for Aging Research Releases #WearAMask PSA
The Alliance for Aging Research (“Alliance”) created a 30-second video public service announcement, shown above, spotlighting nationally-recognized influencers, thought-leaders, and everyday…
Crisis Brings Change…and Opportunity: Fuel for Thought #5
By Dan Sweet, RP3 Agency Many crisis communicators like to point out that the Chinese word for crisis is comprised of two characters – the…
Maryland Launches #MasksOnMaryland Campaign
The Maryland Department of Commerce has launched the #MasksOnMaryland campaign to encourage residents as well as visitors to the state to wear masks properly,…
Navigating the Remote Work Model in the Pandemic Economy
Last month, TorchLight Hire, a DC-area marketing and communications search and staffing firm, conducted a quantitative market study to gather insights from their…
Consumer Culture in the Time of COVID-19: Fuel for Thought # 4
By Christina Pantelias, RP3 Agency First, there was the pandemic. Then, a tidal wave of outrage over racially motivated injustice, followed by protests, and…
Art Alone Together
During the past few months, Jeffrey Foot, executive director, fogo, challenged his creative team to fast track the development process during lockdown and find…
Resonate Finds Four U.S. Consumer Segments Based on Their Comfort Levels with Business Reopenings Following COVID-19
Consumer intelligence firm Resonate finds four U.S. consumer audiences, broken down according to their willingness to engage with reopened businesses following the COVID-…
COVID-19 Local Business Adaptations
By Kelly Callahan-Poe, President, Williams Whittle As our kids completed the last day of “virtual” school and after nearly 90 days in lockdown,…
The COVID-19 Pivot
By Kelly Callahan-Poe, President, Williams Whittle COVID-19 has impacted advertising for all of our clients in 2020. Some have halted advertising temporarily;…
Capitol Communicator’s COVID-19 Survey Finds Five Percent Concerned About Going Out of Business
Over the past couple weeks, Capitol Communicator has conducted a survey on the impact COVID-19 has had on our marketing communications community. Over…
