Facebook to Use VR Data to Target Ads
Facebook has notified consumers who use Oculus virtual reality headsets that it will collect their data from the gaming world and use it for advertising on the social network, reports…
“Cagency”: A Combination of Consultancy and Ad Agency
By Hal Schild Earlier this year, Accenture announced it was buying Droga5, and the New York-based creative hot-shop will become part of…
Failing BIG: The Possibilities to Embrace Failure are Endless
By MDB Communications Most of us have grown up in business terrified of failing at things we try to accomplish. It is ingrained in…
Washington Post to Use 5G Technologies That Could Define Future of News Reporting
The Washington Post announced plans to work with AT&T to bring 5G technologies to The Washington Post newsroom and to explore how…
Majority Of Ads That Failed Did So In First Second
The world’s first research on how the human brain responds to digital advertising, particularly mobile, finds that the majority (67 percent) of ads…
How to Wrap Up 2019 Projects Successfully Before 2020
By Kristen Grove It’s a busy season for us HighRockers as we look towards the end of the year and the projects that…
New Media Investment Group and Gannett Finalize Merger and Focus on Becoming Digital Media Powerhouse
New Media Investment Group and Gannett finalized their merger, putting top executives in position to move ahead with plans they believe will transform the…
“Boomers are Big Business,” States MediaPost
Boomers are big business — especially in publishing, reports MediaPost. The MediaPost post added that “AARP Media earns $174 million+ (print/digital) in media-based…
Making the Most of Your Marketing Toolkit
By Melody Belotte I frequently work with the Maryland Small Business Development Center to facilitate training courses for entrepreneurs. Their most common complaint? “I…
New Study Shows Little Progress in Improving Ethnic Diversity Among CMOs
The Association of National Advertisers (ANA) client-side marketers continue to make significant progress in achieving gender equality among CMOs, but in stark contrast,…
How AR Technology is Helping Shape the Future of Home
By Bryan Chris Brown I was a part of the team from HighRock that attended the Future of Home Conference in New York City.…
Staying Ahead of the Curve: The New Role for the Communicator
By Phil Rabin In today’s world, everyone can be a reporter, photographer and, if they choose, their own “media” outlet. So where does…
Like to Live to 100?
By MDB Communications Not long ago, National Geographic sent author and explorer Dan Buettner and a team of scientists out to discover why, in…
The Big Three of Old School Marketing (Part 2)
By Pieter Bickford In part one, I talked about the first step in engaging your customers: grab them. In part two, we’ll be…
Consumers Shift to Mobile Means Marketers Must Rethink Their Content Strategy
Earlier this year, we hit a remarkable milestone, reports AdAge, when, according to eMarketer, “Americans now spend more time staring at the small screens…
