“People Hate Ads”, States Article in New York Times
In the predigital days, advertising agencies were ruled by swaggering creative directors who gorged on lavish client contracts and sometimes created campaigns that set the cultural agenda and captivated the…
Stop the Presses! Is USA Today’s Print Edition Headed for History as Focus Shifts to Digital?
USA Today and its digital sites are about to undergo a major restructuring that will include building up digital marketing while phasing out the…
Brands Engaging Younger Customers at Deeper Level
More Gen Zers and millennials are using their phones as a primary mobile viewing device, states Adweek, but, continued the post, “there are marked…
Washington Post Website Had Digital Audience of 88.7 Million in September
The Washington Post website had a digital audience of more than 88 million in September 2019, reports The Post, adding that this represents an…
The Big Three of Old School Marketing (Part 1)
By Pieter Bickford Connecting with your audience is hard! How many times have you published new content to your website, channel, or feed to…
Howard University and Amazon Studios Launch Howard Entertainment
Howard University and Amazon Studios have launched Howard Entertainment, a program designed to diversify the entertainment industry by creating a pipeline for African-American…
ADWKDC 2019: D.C.-Based Brands Find Success Tied to Purpose
“A good journalist friend of mine who covers the D.C. business sector told me ‘In Silicon Valley, the main focus is money whereas,…
The Washington Post’s Most Valuable Asset May Be Arc, its Content Management Platform
Since Jeff Bezos bought the Washington Post for $250 million in 2013, the Amazon CEO has been distancing himself from the editorial operation of…
Significant Number of Retailers Face Significant Risk of Bankruptcy, States Retail Dive
Since the summer of 2017, when retail bankruptcies were reaching Great Recession-era levels, Retail Dive has compiled lists of distressed retailers potentially at…
Marketing Budgets Drop but Expected to Rebound in 2020
Although marketing budgets have dropped below 11% of total company revenue for the first time since 2014, CMOs remain optimistic about the outlook for…
An Eccentric List of Miscellany
As we look at the world we live in, it is interesting to learn how some things are more prevalent in some places than…
Female CMO Hires on the Rise
According to a recent report from Russell Reynolds, women are leading in the marketing leadership appointment category. In the first half of 2019, women…
Is the CMO on the Way In or Out?
PR agencies have set their sights on the chief marketing officer as they’ve expanded out of their earned-media comfort zones and added…
Public Relations: Three Realities Facing the PR Profession
Capitol Communicator posted a piece about how changes in the advertising community are, among other things, creating shortages of people with the skills needed…
The Do’s & Don’ts of Outsourcing (Part 2)
By Anna Strickler, HighRock Whether your business has a fully staffed marketing team or you’re a one-man show, it can be tricky…
