Fundamental Changes Impact Area Ad Agencies, With Shortages in Some Skills Sets
Fundamental changes in communications – including a shift in the skills needed to be successful in coming years – have had an impact on the area’s ad community. Capitol Communicator asked…
OH, THAT’S GOOD: Trust Me!
By Matt Smith Today’s column is not about a great, inspiring piece of creative work produced by an agency in our region. Instead…
Older Americans, Black Adults and Americans With Less Education More Interested in Local News, Reports Pew
Nearly a third of U.S. adults (31%) follow local news very closely, reports the Pew Research Center, but local news does not play…
New Report Highlights Agency Search and Hiring Best Practices
When companies search for mid- or senior-level employees, they cast the net wide, engage recruiters to identify qualified candidates, conduct numerous interviews, shortlist…
New Book, The Agile Consumer, By Greg Kihlström, Discusses Future of Brand-Consumer Relationship
By Greg Kihlström We are living in an agile world. What started with technologists and marketers has spread across entire organizations, and didn’t…
View from PR Summit DC: Brevity, Micro-Targeting and the Appearance of Disappearance Marketing
By Jeff Davis The new practice of public relations is measured in seconds, many times it’s meant to disappear. And if you’re…
Is Laughter The Best Medicine?
The old cliche, “laughter is the best medicine,” may actually have some truth to it. In a recent article by Marlene Cimons from The…
Marketers with In-House Agencies Having Difficulty Keeping Creative Teams Energized
Marketers with in-house agencies say they are having difficulty keeping their creative teams energized, and are also concerned about their ability to attract…
In the Modern Era of PR, Forget about Controlling the Narrative—Just Write It.
By Greg Abel Nike famously coined the phrase “Just Do It,” inspiring millions of elite athletes and weekend warriors to push themselves to their…
Improve Sales Results with Marketing Integration
By Robyn Sachs, President & CEO of RMR & Associates Once upon a time, an enterprising company hired a marketing firm to create a…
Study Finds Anxiety Related to Creative Thinking
A new study, “Creativity Anxiety: Evidence for Anxiety Specific to Creative Thinking from STEM to the Arts,” by a research team at Georgetown University…
Content: Why It’s Emmy® Worthy (Part 3 of 4)
By Josh Youngbar, HighRock In our Emmy® nomination announcement, we explained that nominees are judged and awarded on the basis of creativity, content, and…
Is it Possible to be Too Much of a Team Player?
By MDB Communications We live in a time when the notion of being part of “a team” seems critical to a functional and successful…
Creativity: Why It’s Emmy® Worthy (Part 2 of 4)
By Josh Youngbar, HighRock If you read our Emmy® nomination announcement, you know that Emmy® nominees are judged and awarded on the basis of…
Mobile Internet Usage Reaches 800 Hours A Year and Increasing
The mobile internet has expanded the amount of time people spend consuming media each day, reaching an average of 479 minutes, and this number…
