Facebook May Be Better than TV to Reach Millennials and Hispanics
Facebook has been going hard after marketers’ TV budgets, and with some success. Now, it’s coming armed with research from Nielsen suggesting it’s a better reach medium than…
ADWKDC 2015: Creative Spirit, Insightful Approaches and Recognizing Success
By Cary Hatch, CEO, MDB Communications “Energy” would capture the essence of this year’s Advertising Week DC, which concluded Oct. 3. A series…
Did You Miss These Items of Interest?
We all get busy and sometimes important items pass us by. Every other week, Carousel30 will be collecting the important stories for marketers that…
People Still Trust Advertising, According to New Nielsen Report
“We live in the age of ad blocking, where people can download special software for their laptops or iPhones to avoid ads or even…
Approaching the Truth About Millennials
By Richard M. Coad It seems that a client meeting doesn’t go by these days without some talk of the largest group of…
VW Estimated to Have Lost $10 Billion in Brand Value
According to news reports, as many as 11 million Volkswagen diesel vehicles may have been fitted with software designed to deceive emissions testers. These…
D.C. TV Market Now Seventh Largest in U.S.
The Washington, D.C., TV market now is the nation’s seventh largest in the new 2015-2016 TV season market-size rankings by…
Color is a Key Attribute of a Successful Logo
Tech.Co recently shared an analysis by Udemy, where they dissected the key attributes of successful logos. According to Tech.Co (formerly Tech Cocktail)…
Google’s New Logo Trying to Make Company Look Friendly, States WIRED
“GOOGLE HAS BECOME so much more than than a white webpage with a text box. We interact with Search, Maps, Android, Gmail, and a…
Carousel30 Releases White Paper on Components of Successful Content Marketing Plan
Carousel30 has released a white paper on the components of a successful content marketing plan. The white paper is targeted at all marketers interested…
Do Robots Have a Role in the Future of Marketing?
Chances are, when you hear the words “robot” and “artificial intelligence,” you think of movies you’ve seen or science fiction novels you’ve…
Implementing SEO and SEM Into an Integrated Digital Campaign
Communicators frequently toss around the terms Search Engine Optimization (SEO) and Search Engine Marketing (SEM). But what does it actually mean to implement SEO…
Facebook User Growth “Largely Plateaued”, States New Report
Facebook remains the most popular social media site among online adults in the United States, but its user growth has largely plateaued since 2012,…
PR Pros Should Pay Careful Attention to the Hacking of AshleyMadison.com
PR pros should pay careful attention to the hacking of AshleyMadison.com, the online dating service marketed to people who are already in a…
Trump’s Campaign is “Ratings Rocket Fuel for TV News,” States LA Times
“Donald Trump’s surprisingly durable campaign for the 2016 Republican presidential nomination continues to be ratings rocket fuel for TV news,” reports the Los…
