YouTube Viable Ad Alternative to TV, State Several Advertisers and Analysts
Several advertisers and analysts state YouTube has become a viable alternative to TV in the minds of top brands whose ad budgets have typically been focused on TV, reports the…
Two Reasons Small- to Medium-Sized Businesses Need to Outsource Their Marketing
By Steve Vito, Executive Vice President, and Linda Smith, Account Director at Sage Communications Technology is finally having a profound impact on marketing in…
Brevity, Clarity and Thoughtfulness: Position Your Media Training for Success
What is the biggest problem Ed Barks of Barks Communications and Carol Buckland of The Communication Center have with media training? It’s not…
“Airtight ROI Tracking is a Mirage”, States Matt Goddard, CEO of R2integrated
By Matt Goddard Across marketing blogs, there is a consensus that chief marketing officers (CMO) are under “increased pressure,” “even more pressure” or “increasing…
Transforming Communities for the Better Requires Healthy Appetite for Change
By Debra Silimeo, Executive Vice President, Hager Sharp Transforming communities for the better—whether it’s rallying citizens and policy-makers behind actions to…
Putting the Pieces Together: Ad 2 DC Panel Discusses “Tips and Tricks” for Emerging Media Trends
Ad 2 DC held a panel discussion on July 14 on “Tips and Tricks” for emerging media trends. The panelists included Paul Krakovsky, digital…
Why Some Agencies Are Dying
By Geoff Livingston, president, Tenacity5 I have experienced a crazy trend in the past six months, the client movement to have multiple and diverse…
What PR Agencies Require of New Junior AEs
By Gould Partners Do PR and marketing graduates seeking jobs in PR agencies have what it takes? Do they have the right education, knowledge…
Pum Lefebure, Design Army Co-Founder and CCO, Discussed Power of Simple Design at Cannes Lions in France
On June 26, Design Army co-founder and CCO Pum Lefebure took to the Debussy stage at Cannes Lions – the annual international festival of…
Same-Sex Marriage Ruling: Reaction from Capitol Communicator’s LGBT Community
The historic decision by the U.S. Supreme Court that gay and lesbian couples across the country have a constitutional right to marry was…
Brands Need to Build Relevance and Trust Through Content and Connections, Concludes New Research
Brands targeting U.S. consumers need to be more relevant and authentic with their social media content to transform their reputation, according to new…
How Bates Creates: The Making Behind the Cut Paper “B”
The “B” can be anything you want—a witch’s caldron, tinker tools, watercolor flowers—anything. When our agency was founded in 2003, it…
Why Trade Media Coverage is Top-Tier Coverage
Why is trade media coverage top tier? PR pros heard the answer at PRSA-NCC’s most recent workshop that featured Virgil Dickson, of…
What Does a Brain/Machine Interface Mean for Marketing?
What does a brain/machine interface mean for marketing? What if your brain was connected to a computer and you could tell it what…
Social Media Becoming Millennial Generation’s Source for News About Politics and Government
When it comes to where younger Americans get news about politics and government, social media look to be the local TV of the Millennial…
