Is Your WordPress Site at Risk?
We’re often asked if WordPress sites are more vulnerable to security breaches than other content management platforms. With all websites, even those run by Fortune 500 companies, the threat…
Demand for High-Quality Content Growing, States ContentWriters
The demand for high-quality content is growing, states an item we received from ContentWriters, which added that according to the U.S. Department…
Crisis Communications Insights from PRSA Chesapeake Conference Keynote Speaker Sherry Llewellyn
When Sherry Llewellyn, director of public affairs for the Howard County Police Department, received the dispatch call about an active shooter at the Columbia…
Shonali Burke’s Response to Receiving AWC-DC’s 2015 Matrix Award
By Shonali Burke, PR strategist and founder and president of Shonali Burke Consulting, Inc., I was blown away when, on May 15, AWC-DC…
Brand Admiration: What Can We Learn from National Geographic?
By Eileen Kessler I love National Geographic. And judging from today’s InstaGram milestone—1 Billion Likes!— I’m in good company. National Geo’…
Top Trends at the 2015 Mid-Atlantic Marketing Summit
This year’s Mid-Atlantic Marketing Summit on May 8 promised A-list and diverse speakers, compelling content and a strong turn-out of…
LMO Advertising and DecisionQ Unveil “LMODQ” Partnership
LMO Advertising is partnering with DecisionQ, a predictive analytics firm, to form a joint venture named “LMODQ.” The goal is to provide clients with…
Google Says 46% of Web Video Ads Never Viewed, Reports AdAge
Nearly half – 46% – of the video ads running across the desktop and mobile web never had a chance to be seen, according to Google.…
Designing for Mobile Friendly and Beyond
Last year, Google changed its mobile search algorithm to reward sites that were developed and designed for mobile devices. In general, mobile-friendly sites…
The Marketing Power of Behavioral Economics
By Ralph Crosby The power of behavioral economics in marketing was affirmed recently in an Advertising Age article by Michele Fabrizi, in which she…
Sponsored Content: The New King in Town
We’ve all heard that content is king. But nowadays, sponsored content — also known as native advertising ― is the new, reigning king. What is…
“Mad Men” May Be Ending, But It’s Leaving Lots of Memories
“Mad Men” will soon be history as the show comes to a close after seven seasons, but it continues to make a lasting impression…
Chipotle is “Cultivating Thought” Through Visual Storytelling
By Leah Levendusky, Bates Creative Chipotle has been known to execute some fun and unique branding campaigns in the past, for example the time…
Young People Watch More Than 22 Hours of Online Video a Week, States Study in Adweek
A new study, reports Adweek, shows that watching content online instead of on TV is the new normal for young millennials and even younger…
Google Warns: “Get Mobile-Friendly” Now!
User experience is greatly affected by the devices people use: phones, game consoles, TVs, ‘phablets’, tablets, desktops and, now, wearables. Recognizing the importance of…
