J.C. Penny’s Print Catalog Makes Comeback: Other Retailers Also See Value in Print Publication
J.C. Penney is reviving its print catalog, reports CBS News, which added that the company stopped publishing the “Big Book” six years ago. According to CBS News correspondent John…
Digital Tools Still Need a Human Touch
By Kelsey Balimtas and Rachel White While technology is driving change in our industry, there’s still no substitute for relationship building. Our time…
NASA Takes “One Small Step” to Woo SXSW Audience With Stories From Space … And Beyond
By Steve Winter, Senior Vice President, Sage Communications NASA has taken us to some strange and wonderful destinations. Thanks to the National Aeronautics and…
“Is it PR or Marketing…or Both?
By Cary Hatch, CEO, MDB Communications At the Capitol Communicator’s Convergence in Communications Conference, I was delighted to spend a “fast forty” [minutes]…
Parties at South-By: Where “Business” Gets Done
By Steve Winter, Senior Vice President, Sage Communications South By Southwest is a festival that can best be described as “week full of innovation,…
The Future of the Experience Web from SXSW
By Jessica Watson I had the pleasure of happening upon “The Future of the Experience Web,” a talk led by Dries Buytaert (http://buytaert.…
Startup Companies and Competitions Steal Spotlight at SXSW
By Steve Winter, Senior Vice President, Sage Communications South by Southwest is many things to many people. It’s a film festival, a music…
Making the Most of Your Moment in the Spotlight: Lessons Learned at the Convergence in Communications Conference
“If I had more time, I would have written a shorter letter.” – Quote commonly attributed to Mark Twain Focusing on brevity and conveying a…
Convergence in Communications Conference Detailed Four Keys to Success
Four keys to success for communicators in an era of convergence are to be curious, be flexible, be a generalist and learn to live…
NBC Nightly News Ratings Up Since Brian Williams Was Suspended
So what happened to the ratings of NBC Nightly News following Brian Williams being suspended? Well, they are up, at least for now. According…
Ads That Empower Women Boost Sales, Reports Adweek
Marketing campaigns that empower women and girls rather than perpetuating stereotypes are proving to be hits with consumers and highly effective at generating sales,…
News for PR Pros: Forbes Lists 12 “Useless” Public Relations Terms
“Here’s some breaking news,” states Robert Wynne on Forbes.com, “It’s time to think outside the box as we cross platform some…
Analysis Finds PSAs Air in Strong Dayparts and in Top Markets
Connect360 Multimedia, a leading marketer of public service announcements (PSAs), announced the results of its annual analysis of the company’s tracked television and…
Innovative Communicators in Presidential History
As we celebrated Presidents’ Day this year, we also celebrate the lives and accomplishments of our nation’s leaders. Throughout history, we have seen…
Brian Williams Position on Most-Trusted List Tumbles
Before Brian Williams apologized for exaggerating an account of a forced helicopter landing during the Iraq war, he ranked as the 23rd-most-trusted…
