The demand for high-quality content is growing, states an item we received from ContentWriters, which added that according to the U.S. Department of Labor, the demand for writers and authors is projected to grow by six percent from 2010 to 2020.
According to NYC-based ContentWriters, close to 54 percent of B2B (business to business) marketers will increase their spending on content marketing over the next 12 months. Companies with fewer than 10 employees will allocate 42 percent of their marketing budget to content marketing while companies with more than 1,000 employees will allocate 24 percent of their marketing budget to content marketing.
While some companies continue to utilize in-house, full-time content writing staff, the demand for outsourced content generation is also on the rise, stated ContentWriters, which also noted that one percent of B2B marketers outsource all of their content creation and close to 43 percent use a combination of in-house and outsourced content creation. Companies, both large and small, are also looking to outsource content generation. Close to 65 percent of large companies will outsource this work and 44 percent of companies of all sizes, including small businesses, will outsource B2B content creation. In addition, the demand for content strategists and SEO content writers is also growing.
ContentWriters continues to look for U.S.-based writers to join their writing team and expand their expertise available to bring the highest-quality content to their growing customer base.