CES 2016: What You Missed
By Steve Winter Every year, as our love affair with technology grows by leaps and bounds, so too does CES, the world’s largest gathering of consumer innovation. Perpetually evolving,…
What’s New at CES in 2016: 3D Printing Makes Generational Leap from its 2014 Origins
By Steve Winter Three years ago at CES, the entire world was both astonished and delighted by the concept of 3D printing. Just imagine…
The Long-View Customer Experience Model Expectations (Part Four)
By Greg Kihlström Over the course of three articles, which you can read in Insights on the Capitol Communicator website, we have reviewed the…
Crowdfunding Fuels Startup Innovation at CES 2016
By Steve Winter It really doesn’t seem so long ago when companies starting in business had two primary options when it came to…
Long-View Customer Experience Model: Engagement and Action (Part Three)
Over the course of the past two articles in this five-part series, we have learned that Long-View Customer Experience is the the…
Who to Listen to When Conducting a Social Media Audit
By: Connect360 MultiMedia A social media audit is a thorough assessment of how you manage your brand online. It should examine which platforms you…
Long-View Customer Experience Model: Awareness and Perception (Part Two)
In the first article in this five-part series, we discussed the marketing principles of building consistent, cross-channel marketing efforts and high-quality…
Facebook, Google and Other Items of Interest
We all get busy and sometimes important items pass us by. Every other week, Carousel30 will be collecting important stories for communicators that you…
Meeting Your Web Audience in Their Language
In today’s communications world, you simply can’t ignore the global reach of the Internet, regardless of your industry. The vast majority of…
“Admen, Mad Men, and The Real World of Advertising,” New Book by Dave Marinaccio, Co-Founder and Chief Creative Officer of LMO Advertising, Shares Lessons from his Decades in Advertising
In an entertaining new book, “Admen, Mad Men, and The Real World of Advertising,” Dave Marinaccio, co-founder and chief creative officer of LMO…
Silos Should Have Remained on the Farm
The silo was invented as a place to store grain. And that’s it. There’s evidence that silos were used as long ago…
Local Ad Revenues in U.S. to Reach $146.6 Billion in 2016, Projects BIA/Kelsey
BIA/Kelsey projects total local advertising revenues in the U.S. will reach $146.6 billion in 2016, up from $141.3 billion this…
Mars CMO Blasts Clients for Locking Agencies in ‘Creative Imprisonment’, Reports Campaign US
Too many brands are keeping their agencies in “creative imprisonment,” said Bruce McColl, Mars global CMO, at the Australian Association of National Advertisers conference,…
What is Long-View Customer Experience? (Part One)
This is the first article in a five-part series for digital marketers who are looking for a clear, concise way to talk about…
TV Ad Clutter “Worse Than Ever”, Reports Media Life
Ad clutter has long been one of the pet peeves of media people, reports Media Life. They believe, and studies have borne this out,…
