A new survey concludes that 70 percent of U.S. consumers binge watch television, reports The Hollywood Reporter.
The report, in part, also stated:
“Within that percentile, viewers watch an average of five episodes at a time, Deloitte’s 10th edition of its annual Digital Democracy Survey revealed.
“Released Wednesday, the survey also found that one third (31 percent) of viewers binge TV on a weekly basis.
“The survey also revealed that 46 percent of Americans subscribe to streaming video services; within that near 50 percent, millennials aged 14-25 were spending more time streaming video content than watching live TV.
“More than half of all consumers — including 75 percent of millennials — watch movies and TV through streaming on (at least) a monthly basis and 53 percent of bingers opt for TV dramas.
“Of the millennials surveyed, those aged 26-32 who currently pay for streaming video have an average of three subscriptions and those aged 14-25 value their streaming video subscriptions more than paid TV subscriptions.”