Stephanie Linnartz, new Under Armour CEO, says her goal is delivering “elevated design and products”
“Short term, the news from Under Armour isn’t great. In posting fourth-quarter results that were mostly in line with expectations, it sees continuing weakness in the U.S.…
Five things every great landing page needs to have
By Tracie Varvir, Response Labs Landing pages are crucial elements of any digital marketing campaign. These pages encourage users to take specific actions that…
‘PR Bazaar’, founded by Capital Gazette’s Wendi Winters, set for May 11 in Annapolis
Organized for 16 years by Capital Gazette’s Wendi Winters, the May 11 ‘PR Bazaar’ is designed to help non-profits and small businesses…
HBP, a print communications firm, acquired by Marketing.com
HBP, a print communications firm, has been acquired by Marketing.com. HBP is headquartered in Hagerstown, Maryland, with locations in Fairfax and Springfield, Virginia.…
Ocean City, Maryland, rolls out ‘Somewhere to Smile About’ campaign
Ocean City, Maryland, has officially rolled out ‘Somewhere to Smile About’, a campaign aimed at increasing awareness of and visitation to Ocean City. As…
AMA Baltimore hosts MX Awards gala on May 17
By AMA Baltimore Be in the room where it happens. Join the American Marketing Association Baltimore Chapter (AMA Baltimore) as we celebrate marketing excellence.…
Controlled experiments at Response Labs
By Emily Barnard, Response Labs At Response Labs, our focus is data-driven decision making, and our motto is Make Every Message Matter. A…
Ron Owens, veteran ad industry advocate, dies at age 85
Ron Owens, president of Ron Owens & Associates, died at age 85 of a heart attack. Owens headed a Baltimore-based consultancy which specialized…
Data Investigations: Consider breaking your data processing into multiple steps
By Response Labs From emails to chains of SQL queries, having a multi-step list is a great best practice to follow when things…
Visit Annapolis & Anne Arundel County named title sponsor of Santa Maria Cup; Maryland Hall to launch CRAB Radio
Organizers of the Santa Maria Cup have announced Visit Annapolis & Anne Arundel County as the title sponsor for the East Coast stop of…
HBP, Inc. celebrates 120th anniversary
Hagerstown Bookbinding and Printing began as a producer of hand-fed letter-press materials in downtown Hagerstown, Maryland, in 1903. Since then, states a…
Crosby Promotes Four to Associate Vice President
To better support its continued growth of healthcare and federal government clients, Crosby Marketing Communications has promoted four senior staff to the position of…
March Madness signals return of Under Armour’s ‘Protect This House’
Under Armour is bringing back ‘Protect This House, featuring basketball legends Stephen Curry, Kelsey Plum, Aliyah Boston, and Bryson Tucker. The campaign, which modernizes…
GKV Promoting Medicaid re-enrollment; Kapowza’s Kay Fenton joins C-360
GKV announced that it was selected to create a public service campaign promoting Medicaid re-enrollment in Maryland to encourage 1.7 million enrollees…
Harvey partners with Coven Collective; New York’s agency1408 constantly asked “Why Baltimore of all cities?”
The Harvey Agency announced a partnership with strategy and creative start-up Coven Collective. Founded by Jessica Brown and Sarah Quackenbush, two Harvey leadership…
