The Commercial “Baseball, Hot Dogs, Apple Pie and Chevrolet” Must Not Resonate Any Longer
Jeep, Amazon, Walmart, American Express, MSNBC, Clorox and Netflix lead the list of the top-50 most patriotic brands, according to an annual survey, reports MarketingDaily.
The post adds that “Jeep has topped the list every single year of the 18th annual survey, says Robert Passikoff, president of Brand Keys, the New York-based brand engagement and customer loyalty research consultancy that conducts the research.
“Other auto brands don’t even come close. Only Ford Motor Co. (number 7) finished in the top 50, which is what the company normally lists. However Passikoff shares that other top 100 auto finishers were Tesla (58), Lincoln (67), Buick (78), Ram (82) and Chevrolet (85). The 1974 commercial “baseball, hot dogs, apple pie and Chevrolet” must not resonate any longer.
“This year’s list was dramatically changed by the pandemic, politics and protests, Passikoff says. More than a quarter (26%) are new to the list including Clorox, Netflix, Zoom, Domino’s, Purell and Campbell’s.”
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