B to C

The Martin Agency Releases Its First CarMax Campaign

Capitol CommunicatorOctober 8, 20191 min read

The Martin Agency released its first campaign for CarMax, since it landed the Richmond-based account in April. Called “The Way It Should Be,” the campaign includes two 60-second spots,

Martin released its latest spot for Sling TV. The 30-second spot, highlighting binge-watching and “the joy of Slinging in,” stars “Saturday Night Live” alum Maya Rudolph. Doordash, a San Francisco-based food delivery service, hired Martin in August as lead creative and strategic agency. The agency also released a new video for Timberland Pro.

Martin and Discover announced they will end their working relationship at the end of this year after a 13-year run. In a release, Martin CEO Kristen Cavallo said that in that time, “A lot has changed in marketing and communications and it has become clear we have differing philosophies for the future.” The credit card company is conducting a search for a new creative agency of record.

Items above from Richmond BizSense. More updates here on the Richmond communications community.

Capitol Communicator

Capitol Communicator is a unique online and offline resource for Mid-Atlantic advertising, marketing, public relations, digital and media communications professionals. The e-magazine, e-newsletters an