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Home » Uncle Ben’s Becomes Ben’s Original

Capitol Communicator reports that according to NPR, Mars, Incorporated, based in McLean, VA, is changing the rice brand's name to Ben's Original.

Uncle Ben’s Becomes Ben’s Original

by | Sep 23, 2020

Uncle Ben’s has become Ben’s Original.

According to NPR, Mars, Incorporated, based in McLean, VA, is changing the rice brand’s name, “which has faced criticism for racial stereotyping. It said the change signals “the brand’s ambition to create a more inclusive future while maintaining its commitment to producing the world’s best rice.”

“Mars also said it will remove the image of the elderly Black man in a bow tie from its packaging.

“”We understand the inequities that were associated with the name and face of the Uncle Ben’s brand,” the company said in a statement. “We have committed to change.”

“The company is making good on a promise it made in June, when it and other major brands such as Aunt Jemima acknowledged their use of racial stereotypes and committed to making changes.

“That promise came amid a wave of reactions from businesses and corporations following nationwide protests in the wake of the police killing of George Floyd in May.”

“We’ve listened. We’ve learned. We’re changing,” Mars said.
More here.

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Capitol Communicator

Capitol Communicator is a unique online and offline resource for Mid-Atlantic advertising, marketing, public relations, digital and media communications professionals. The e-magazine, e-newsletters and events bring together communications professionals, fostering community and providing important information; news; trends; education; and opportunities for networking, career enhancement, business exchange and showcasing great work. Visit www.capitolcommunicator.com to learn more.

1 Comment

  1. Robert James

    Uncle Ben is a credit to his rice.

    Reply

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