Exploring China’s Social Media Landscape: Digital Revolution or Revolutionizing Digital?
By Huong Cao, George Mason University D.C.-based Social Driver’s co-founder and chief strategy officer Anthony Shop, who was awarded an
Goodwill Releases Tongue-in-Cheek “Bring Good Home” Campaign
Goodwill and the Ad Council launched a national campaign, “Bring Good Home,” to inspire more Americans to shop at Goodwill to support its mission
D.C.-Area Agency Updates: Weber Shandwick, LMO and Bluetext
Weber Shandwick announced that Katie Krum, formerly of Under Armour, has joined as senior vice president of integrated media strategy and digital lead for
Lawsuit Claims Facebook Misleads Advertisers About its Effectiveness
A lawsuit filed by InvestorVillage.com claims that Facebook misleads advertisers about how effective it is, reports West Virginia Public Broadcasting, which added that
Adweek Highlights 24 Rising “Brand Stars” in Washington, D.C.
While most likely think of Washington, D.C., as a simmering cauldron of political intrigue with a smattering of nice museums, the reality, states
New York Times and Wall Street Journal Considered America’s Most Trusted Newspaper Brands
The New York Times and The Wall Street Journal tied as No. 1 among 15 major daily newspapers analyzed as part of the Media
NASA Considers Boosting Brand by Selling Naming Rights to Rockets and Spacecraft
The constant creep of corporate America into all aspects of everyday life — from the Allstate Sugar Bowl to Minute Maid Park — may soon conquer
Gould+Partners Appoints Udowitz and Bates Senior Counselors for D.C. Market
Gould+Partners, a PR and marketing communication agency M&A advisory firm, appointed Robert Udowitz of Washington, D.C., left in photo, and
Ad Agencies Adding Jobs, According to Ad Age
Ad agency employment has surged to its highest level since 2000, according to the latest Bureau of Labor Statistics figure, states Ad Age, which
USA TODAY NETWORK Launches LOCALiQ, a Digital Marketing and Advertising Service
USA TODAY NETWORK, part of Gannett Co., is launching LOCALiQ, an end-to-end digital marketing and advertising service for clients, small and large,
Low-Cost Viral Videos Replacing Pricey Political Ads, Reports NY Times
These are not the stories that candidates usually turn to the camera and open up about in ads, reports The New York Times, which
Millennials “Often the Most Stereotyped”, States Digital News Daily
Millennials are the most-coveted consumer demographic from a marketer-engagement perspective, yet they are often the most stereotyped, reports Digital News Daily, which
Cade Martin Shoots Images to Convey Unique Personality of Savannah, “One of the Most Iconic American Cities”
Cade Martin, the D.C.-based award-winning photographer behind Capitol Communicator’s ‘Up Close and Personal’ profile series, recently focused on Savannah which,
Brands Tackle Tough Issues
Nike’s 30th anniversary Just Do It campaign underlines the mantra that brands and corporations are expected to take a stand on issues and
Washington Post Launches Campaign Newsletter Titled “The Trailer”
The Washington Post launched The Trailer, a campaign newsletter anchored by The Post’s national political reporter David Weigel. According to The Post, “The
