New guide to AI and marketing helps marketers successfully implement artificial intelligence
The Agile Brand releases the latest book in its Agile Brand Guides series to educate marketers on the best uses of artificial intelligence in
The Agile Brand Guide to Agile Marketing, Part 1: Fundamentals by Greg Kihlström gives marketers the understanding they need to assess if Agile marketing is right for their team
The work of a marketing team continues to expand to include more channels, quicker response times, and more variations of content, offers, and campaigns
“House of the Customer,” a new book by Greg Kihlström, discusses how brands can create the personalized customer experience of the future
By Greg Kihlström Between consumer demands for more personalized and greater data privacy and competitive pressures to provide better omnichannel customer experiences, brands are
The customer experience paradox: A prediction for 2023
By Greg Kihlström, Principal & Chief Strategist, GK5A For a while now, the marketing and advertising world has been grappling with two very important,
The Agile Brand Guide to Customer Journey Orchestration by Greg Kihlström is latest in the Agile Brand Guides series
The Agile Brand Guide to Customer Journey Orchestration by Greg Kihlström is the latest in the Agile Brand Guides series Customer Journey Orchestration (CJO)
Agile Brand Guides series launches with The Agile Brand Guide to Customer Data Platforms
By Greg Kihlström The current marketing technology landscape has thousands of platforms, with a continually growing set of feature sets, functionality, and potential. It
Forever Unified: Customer and Employee Experience
With increasing expectations from both customers and employees, businesses are relying on experience as a differentiator for both audiences, and you’ve undoubtedly seen
Cravety to Host “Center of Experience” Workshop at MAMS
What You Need to Know About the New Framework to Connect CX, EX, and Brand It is hard to escape figures and statistics emphasizing
New Book, The Agile Consumer, By Greg Kihlström, Discusses Future of Brand-Consumer Relationship
By Greg Kihlström We are living in an agile world. What started with technologists and marketers has spread across entire organizations, and didn’t
New Podcast, The Agile World, by Greg Kihlström Discusses the Evolving Brand-Consumer Relationship
Greg Kihlström, SVP Experience at Yes& and author of The Agile Brand, has launched a new podcast entitled The Agile World. It will
2019 is the Year of Experience
By Greg Kihlström It’s once again the end of one year and the beginning of another. And with it, a chance to reflect
Agile Brands, Agile Marketing & Design Thinking
The following is based on a chapter in Greg Kihlström’s new book, The Agile Brand. For more thoughts like these, as well as
The Importance of Storytelling for Agile Brands
By Greg Kihlström, SVP, Digital, Yes& The following is based on a chapter in my new book, The Agile Brand. For more thoughts
The Agile Brand
By Greg Kihlstrom The following is based on a chapter in my new book, The Agile Brand. For more thoughts like these, as well
The Agile Brand, a New Book By Yes& SVP Digital Greg Kihlström, Discusses the Evolving Relationship Between Company and Consumer
Brands have evolved over centuries from simple tools for recognition to something much more nuanced and sophisticated in the modern age. Being an agile
