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Guest Columnist

Capitol Communicator and sponsors host various guest postings on topics of interest to the advertising, marketing, public relations and media professional community that Capitol Communicator serves.

Advertising

Some 71% of marketers are seeking alternatives to advertising online with Facebook and Google as they become more concerned with how the two control

Jun 11, 2018
Advertisers Looking for Alternatives to Google, Facebook
Agency

Washington, D.C., area creative advertising agency SmithGifford has partnered with the Gay Men’s Chorus of Washington, DC (GMCW) for the past two

Jun 11, 2018
SmithGifford Spotlights Work for Gay Men’s Chorus
PR

Call for entries are in full swing for the The Thoth Awards which recognize the most outstanding public relations programs and components developed and

Jun 11, 2018
PRSA-NCC Opens Thoth Awards Call for Entries
Media

Seven months after local news outlet DCist abruptly shut down, the website officially relaunched today— and this time, its employees have a proper office,

Jun 11, 2018
WAMU Brings Back DCist, ‘Tweaking’ Where it Left Off
Advertising

The American Red Cross launched the Missing Types campaign, an international effort to encourage new blood donors, as well as donors who have not

Jun 11, 2018
Missing Types: Absent Letters, A, B and O, Highlight New American Red Cross Blood Drive Campaign
Agency

VIVA Creative (www.vivacreative.com), a global experiential marketing agency, located in Rockville Maryland, launched an innovative thirty-foot-wide kinetic touch wall that

Jun 8, 2018
Innovative 30-foot Touch Wall, Spurs Thousands of Interactions Onsite and Online
People

The American Marketing Association (AMA) and the American Marketing Association Foundation (AMAF), named Artis Stevens, Senior Vice President and Chief Marketing Officer, National 4-

Jun 8, 2018
National 4-H Council’s Artis Stevens Named Nonprofit Marketer of the Year
Advertising

A construction worker deliberately slams a door on his arm. Another young man grabs a hammer, takes three breaths and brings it down on

Jun 8, 2018
DC Truth Initiative’s National Opioid Addiction Prevention Ads Meant to ‘Shock the Conscious’
Agency

At ADMERICA 2018, the American Advertising Federation’s Annual National Conference, it was announced that Yes& SVP Digital Greg Kihlström will serve as

Jun 8, 2018
Greg Kihlström Named Chair of AAF’s First National Technology Advisory Committee
B to C

For a few days last month, FastCompany reported, a software bug caused 14 million Facebook users’ default setting for sharing content to be “public,

Jun 7, 2018
14 Million Facebook Posts May Have Gone Public By Mistake
Agency

A new study from Visier, a recognized leader in people analytics and planning, illustrates the power of management titles, promotions, and internal job hopping

Jun 7, 2018
Millennial Report Points to Promotions as Key Factor in Retention
PR

Republican Ed Gillespie is resuming his career as a D.C.-based public relations consultant nearly seven months after his loss in Virginia’s

Jun 7, 2018
Ed Gillespie, Past Contender for Virginia Governor, to Help Lead New DC Public Affairs Firm
People

Crosby Marketing Communications welcomed two new members to its growing staff of 85 professionals. Donald Ritchey joins as an Information Technology Specialist and Britany

Jun 6, 2018
Crosby Adds Two More Professionals to Growing Agency
People

Jay Solomon, an award-winning journalist and former chief foreign correspondent for the Wall Street Journal, has joined APCO Worldwide as a senior director.

Jun 6, 2018
Around Town: Finn Partners Gets Health Practice Accolade, Solomon Joins APCO, Betty&Smith Launches, More…
Advertising

Chief executive Tim Cook is positioning Apple as the face of “responsible tech.” After taking some verbal shots at Facebook, NBC News reports, Apple

Jun 6, 2018
Privacy Issues Heat Up Tensions Between Apple and Facebook
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